Applied Tourism Management and Marketing Project

Learning Outcomes

• At the completion of the course, successful students will be able to:
  1: Identify a research question suitable for exploration.
  2: Plan a programme of research using a suitable research methodology.
  3: Produce an applied destination research report which demonstrates they can:
  
• locate, use and refer to primary and secondary sources relevant to the topic;
  
• synthesise information from a number of different sources to construct their own understanding and/or shape their own viewpoint;
  
• critically evaluate information and/or formulate and test arguments;
  
• provide an appropriate answer to their identified research question;
  
• write clearly in a manner that follows a standard academic writing format;
  
• present information using a clear and logical structure; and
  
• construct a bibliography following the APA-style formatting requirements.
  4: Demonstrate satisfactory written and oral communication skills.
  
  MKTG349 addresses the BCom learning goals in the following manner:
  
  LO1.1.2 Students can critique concepts, models or reasoning from their selected subject major.
  
  LO2.1.1 Students can apply subject specific knowledge and tools to analyse, propose a solution to and/or address a given problem or issue. Innovative approaches and solutions are encouraged.
  
  LO2.1.4 Students can write a report/essay on a problem/issue/situation/scenario that:
  a. Incorporates content at an appropriate level of detail
  b. Is logically structured
  c. is presented professionally using correct English, referencing and appropriate resources
  
  LO4.1.1 Students have engaged with a business, not-for-profit organisation, government department, professional society, professional community or local community and have evaluated their experience.
  
  LO5.1.2 Students can identify, consider and debate perspectives, processes and impacts relating to the culture and identity of multiple stakeholders, drawing on theory and practice when considering issues in their discipline or field of study.
  
  The course and its assessments are designed to test learners’ understanding of tourism, hospitality and events issues in New Zealand through an applied project.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

	Critically competent in a core academic discipline of their award Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
	Employable, innovative and enterprising Students will develop key skills and attributes sought by employers that can be used in a range of applications.
	Biculturally competent and confident Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
	Engaged with the community Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
	Globally aware Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

For further information see Management, Marketing and Tourism .