MKTG317-20S2 (C) Semester Two 2020

Sustainable Tourism Enterprises and Destinations

15 points

Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020


This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.

The estimated workload for this course is 150 hours:
Lectures: 24 hours
Assignments: 80 hours
Lecture preparation and follow-up: 46 hours

Learning Outcomes

BCom Learning Goals:
Goal 1: Graduates can demonstrate advanced knowledge of their selected subject
major, informed by the broader context of Commerce;
Goal 2: Graduates are able to use analytical thinking and problem-solving skills to
address specific problems;
Goal 3: Graduates can understand issues from a range of ethical, global and
multicultural perspectives;
Goal 4: Graduates are able to communicate effectively both orally and in written
Goal 5: Graduates are aware of and understand the relevance of biculturalism in Aotearoa New Zealand

At the completion of the course students should have:

1. A critical understanding of macro-marketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society (Assessment 1, 2, and 3).

2. An understanding of the nature of the tourism marketing systems within New Zealand and beyond (Assessment 1, 2, and 3).

3. An ability to apply tourism macro-marketing concepts to analyse tourism and hospitality issues and generate and reflect on potential solutions (Assessment 1, 2, and 3).  

4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand (Assessment 2 and 3).

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Biculturally competent and confident

Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

Globally aware

Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


(1) MKTG100; and (2) A further 45 points at 200-level or

Timetable 2020

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 13:00 - 15:00 Meremere 105 Lecture Theatre 13 Jul - 23 Aug
7 Sep - 18 Oct
02 Monday 13:00 - 15:00 Online Stream - students based in NZ 13 Jul - 23 Aug
7 Sep - 18 Oct
03 Monday 13:00 - 15:00 Online Stream - students based overseas 13 Jul - 23 Aug
7 Sep - 18 Oct

Course Coordinator / Lecturer

Sam Spector


Assessment Due Date Percentage  Description
Project Proposal 21 Aug 2020 20% Project Proposal
Project Presentation 25 Sep 2020 30% Project Presentation
Written Report 16 Oct 2020 50% Written Report

This course involves completing a project on a particular macro-marketing issue affecting the tourism industry in a specific location in Aotearoa New Zealand. Working individually, students will undertake research related activities (e.g. website, news, or statistical analyses) to complete the project. Students will need to show that they understand the relevance of biculturalism in the context of their area of study and that they have applied perspectives of mana whenua.

Assessment 1:  Project Proposal (20%): due via LEARN by 5pm Friday on 21 August
Students will submit a proposal (1000 words max) detailing their intended project. The proposal will describe the topic area, what data will be collected, and how relevant academic concepts and literature will be applied.

Assessment 2: Project Presentation (30%): due via LEARN by 5pm Friday on 25 September
Each student will complete an oral presentation (10-15 minutes) about their project. Note: you will also be required to watch other students’ presentations and offer constructive feedback (further details will be announced later in the semester).

Assessment 3: Written report (50%): due via LEARN by 5pm Friday on 16 October
Each student will submit a written report (2000-2500 words).

Grades will follow departmental policies with respect to the grading of undergraduate courses.

Textbooks / Resources

Recommended Reading

Cohen, Scott A. et al; Understanding and Governing Sustainable Tourism Mobility : Psychological and Behavioural Approaches; Taylor and Francis, 2014.

Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto; Tourism and resilience :individual, organisational and destination perspectives; Channel View Publications, 2018.

Additionally, highly recommended readings and other tasks will be distributed weekly via links on the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides for information about readings and other tasks that are necessary to pass the course. In addition to academic sources, extensive use will be made of news articles, case studies, and online videos. Students will also be expected to conduct their own literature searches to identify, understand, critique, and apply relevant materials.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG317 Occurrences

  • MKTG317-20S2 (C) Semester Two 2020