MKTG315-20S2 (C) Semester Two 2020

Marketing for Behavioural Change

15 points
13 Jul 2020 - 08 Nov 2020


Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.


Any 60 points at 200-level or above



Equivalent Courses



Assessment Due Date Percentage  Description
Concepts Test (online) 13 Sep 2019 30% Concepts Test (online)
Diary Assignment 20% Diary Assignment (submitted every 3 weeks online)
Individual Assignment 20 Oct 2019 50% Individual Assignment

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG315 Occurrences

  • MKTG315-20S2 (C) Semester Two 2020