MKTG315-20S2 (C) Semester Two 2020

Marketing for Behavioural Change

15 points
13 Jul 2020 - 08 Nov 2020

Description

Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.

Pre-requisites

Any 60 points at 200-level or above

Restrictions

MGMT341

Equivalent Courses

MGMT341

Assessment

Assessment Due Date Percentage  Description
Concepts Test (online) 13 Sep 2019 30% Concepts Test (online)
Diary Assignment 20% Diary Assignment (submitted every 3 weeks online)
Individual Assignment 20 Oct 2019 50% Individual Assignment

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG315 Occurrences

  • MKTG315-20S2 (C) Semester Two 2020