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An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
WorkloadThe estimated workload breakdown for MKTG314S1 is: Lectures 24Assignment A: Individual Assignment (Market Brief) 25Assignment B: Group or Individual Assignment 30Semester Class Test + Preparation 25Lecture Preparation 46Total 150 hours
This course aims to provide a comprehensive framework for understanding the effects of tourism development at various scales ranging from the destination through to the individual and the tourism marketing and management response. Examples will be provided from both New Zealand and internationally. Where possible examples will be provided from Christchurch and the wider Canterbury region. Attention is given to the understanding of key concepts in the tourism studies field including the tourism system, accessibility, seasonality, behavioural interventions, place marketing and promotion, tourism development, sustainable tourism, and the construction of the tourism experience. The course also aims to provide students with tools for critical analysis of activities within the tourism sector with respect to marketing and promotion strategies and emerging issues related to the externalities of tourism development, including sustainable development and consumption, “overtourism” and global environmental change.Upon completion of this course students should be able to:Appreciate the significance of concepts of tourism and temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.Understand tourism development processes and their externalities in different environmental contexts.Understand the role that marketing can potentially play in managing the multiple dimensions of the tourism product.Critically evaluate destination, tourism business and attraction marketing strategies from the perspective of sustainability.Have improved independent research, critical analysis, and written communication skills.Learning Objectives, BComStudents have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.Students have a broad understanding of the key domains of commerce.Students will develop key skills and attributes sought by employers which can be used in a range of applications. Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree. Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.The UN Sustainable Development GoalsIn September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). The course directly addresses a number of the UN Sustainable Development Goals as well as the overall value of the SDGs. It addresses the following SDGs in particular:Goal 1: No poverty (examines the employment and economic role of tourism and the issue of seasonality)Goal 5: Gender equality (discusses issues of gender in tourism with respect to tourist roles and employment)Goal 6: Clean water and sanitation (examines issues of waste management in tourism and hospitality, and impact of cruise ships)Goal 8: Decent work and economic growth (examines the employment and economic role of tourism and the issue of seasonality)Goal 9: Industry, Innovation, and Infrastructure (the course examines the sustainability of tourism overall as well as specific sub-sectors)Goal 10: Reducing inequalities (examines the employment and economic role of tourism and the issue of seasonality, in addition the notion of tourism as being an activity for those with wealth and time resources is discussed)Goal 11: Sustainable cities and communities (the course discusses some of the impacts of tourism on destinations and the implications for sustainability)Goal 12: Responsible consumption and production (emissions and waste resulting from tourism are a specific aspect of the lectures, while the course overall tackles issues of responsible consumption and production)Goal 13: Climate action (tourism’s role in climate and environmental change are discussed within the context of sustainable mobility)Goal 14: Life below water (the course examines the impacts of the cruise sector and issues of biosecurity for tourism)Goal 15: Life on land (the course examines the relationship between tourism on biodiversity and issues of biosecurity for tourism)
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Any 60 points at 200-level or above
Students must attend one activity from each section.
Due to the commercially sensitive data some lectures for MKTG314-22S1 may not be recorded using the ECHO360 lecture recording system. However, an alternative audio discussion and summary of each lecture topic will be available. Lecture PowerPoints are available before each lecture along with other material.
Detailed information on the assessment items is available on LearnGradingGrades will follow departmental policies with respect to the grading of undergraduate courses.
Hall, Colin Michael;
Tourism and social marketing
The essential text is:Hall, C.M. (2014) Tourism and Social Marketing, London: Routledge, ISBN: 978-0-415-57665-9 (hbk); 978-0-415-57666-6 (pbk); 978-0-203-85425-9 (ebk)The book is also available from the library and for purchase from the bookstore. The book can also be purchased as ebooks from the publishers and is also available on Kindle. The text is regarded as essential reading that provides the context for the specific examples and cases that will be discussed in lectures.Other highly recommended readings are available through the library. Readings and course content with identified essential, recommended and further reading are also available online on LEARN during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video via Learn.
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesA summary of Departmental academic policies on course grading, special considerations, etc. is available under: https://www.canterbury.ac.nz/business/departments/. The Department assumes that you have read this document. You should also read the following:• UC Business School Student Handbook on the UC Business School Students Learn page https://learn.canterbury.ac.nz/course/view.php?id=7744• General Course and Examination Regulations http://www.canterbury.ac.nz/regulations/general/general_regs_enrolment_courses.shtmlDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $845.00
International fee $3,975.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Entrepreneurship