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An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
WorkloadThe estimated workload for this course is about 150 hours. This is made up as follows:Lectures 24 hours Assignments 80 hours Lecture preparation and follow-up 46 hours
This course aims to provide a comprehensive framework for understanding the effects of tourism development at various scales ranging from the destination through to the individual and the tourism marketing and management response. Examples will be provided from both New Zealand and internationally. Where possible examples will be provided from Christchurch and the wider Canterbury region. Attention is given to the understanding of key concepts in the tourism studies field including the tourism system, accessibility, seasonality, behavioural interventions, place marketing and promotion, tourism development, sustainable tourism, and the construction of the tourism experience. The course also aims to provide students with tools for critical analysis of activities within the tourism sector with respect to marketing and promotion strategies and emerging issues related to the externalities of tourism development, including sustainable development and consumption, “overtourism” and global environmental change.Upon completion of this course students should be able to:Appreciate the significance of concepts of tourism and temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.Understand tourism development processes and their externalities in different environmental contexts.Understand the role that marketing can potentially play in managing the multiple dimensions of the tourism product.Critically evaluate destination, tourism business and attraction marketing strategies from the perspective of sustainability.Have improved independent research, critical analysis, and written communication skills.University Graduate AttributesThis course will provide students with an opportunity to develop the Graduate Attributes specified below:Critically competent in a core academic discipline of their award Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.Employable, innovative and enterprising Students will develop key skills and attributes sought by employers that can be used in a range of applications.Biculturally competent and confident Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.Globally aware Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.BCom Learning Goals: MGMT314 explicitly addresses components of BCom Learning objective 2.1 (Students will develop key skills and attributes sought by employers which can be used in a range of applications) as part of AACSB accreditation. This is undertaken via written assessment.Learning Outcome:LO2.1.4 Students can write a report/essay on a problem/issue/situation/scenario that:a. incorporates content at an appropriate level of detailb. is logically structured c. is presented professionally using correct English, referencing and appropriate resources In addition the course explicitly addresses via its content BCom Learning Objective 5.1 (Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts). Understanding of the learning outcomes is assessed via assignments.Learning Outcomes:LO5.1.1 Students can identify, consider and critically discuss perspectives, processes and impacts relating to globalisation and localisation in different contexts, drawing on theory and practice when considering issues in their discipline or field of study.LO5.1.2 Students can identify, consider and critically discuss perspectives, processes and impacts relating to the culture and identity of multiple stakeholders, drawing on theory and practice when considering issues in their discipline or field of study.The UN Sustainable Development Goals:In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). The course directly addresses a number of the UN Sustainable Development Goals as well as the overall value of the SDGs. It addresses the following SDGs in particular:Goal 1: No poverty (examines the employment and economic role of tourism and the issue of seasonality)Goal 5: Gender equality (discusses issues of gender in tourism with respect to tourist roles and employment)Goal 6: Clean water and sanitation (examines issues of waste management in tourism and hospitality, and impact of cruise ships)Goal 8: Decent work and economic growth (examines the employment and economic role of tourism and the issue of seasonality)Goal 9: Industry, Innovation, and Infrastructure (the course examines the sustainability of tourism overall as well as specific sub-sectors)Goal 10: Reducing inequalities (examines the employment and economic role of tourism and the issue of seasonality, in addition the notion of tourism as being an activity for those with wealth and time resources is discussed)Goal 11: Sustainable cities and communities (the course discusses some of the impacts of tourism on destinations and the implications for sustainability)Goal 12: Responsible consumption and production (waste is a major focus in the second half of the course, while the course overall tackles issues of responsible consumption and production)Goal 13: Climate action (tourism’s role in climate and environmental change are discussed within the context of sustainable mobility)Goal 14: Life below water (the course examines the impacts of the cruise sector and issues of biosecurity for tourism)Goal 15: Life on land (the course examines the relationship between tourism on biodiversity and issues of biosecurity for tourism)
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Any 60 points at 200-level orabove
Students must attend one activity from each section.
For further information see
Management, Marketing and Entrepreneurship Head of Department
Consulting hours: Available for consultation as arranged Tuesdays 2-3pm and via email
Detailed information on assessment will be available on Learn All assignments must be submitted via LearnGradingGrades will follow departmental policies with respect to the grading of undergraduate courses.
The book is also available from the library and for purchase from the bookstore. The book can also be purchased as ebooks from the publishers and is also available on Kindle.Other highly recommended readings are available through the library. Readings and course content with identified essential, recommended and further reading are also available online on LEARN during the course. It is essential that students consult Learn regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video via Learn.
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $822.00
International fee $3,688.00
* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.
For further information see
Management, Marketing and Entrepreneurship.