MKTG314-19S1 (C) Semester One 2019

Tourism Marketing and Management

15 points
18 Feb 2019 - 23 Jun 2019


An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.

The estimated workload for this course is about 150 hours. This is made up as follows:
Lectures 24 hours
Assignments 80 hours
Lecture preparation and follow-up 46 hours

Learning Outcomes

  • BCom Learning Goals
    Goal 1: Graduates can demonstrate advanced knowledge of their selected subject
    major, informed by the broader context of Commerce;
    Goal 2: Graduates are able to use analytical thinking and problem-solving skills to
    address specific problems;
    Goal 3: Graduates can understand issues from a range of ethical, global and
    multicultural perspectives;
    Goal 4: Graduates are able to communicate effectively both orally and in written

    This course aims to provide a comprehensive framework for understanding the effects of tourism development at various scales ranging from the destination through to the individual and the tourism marketing and management response. Examples will be provided from both New Zealand and internationally. Where possible examples will be provided from Christchurch and the wider Canterbury region. Attention is given to the understanding of key concepts in the tourism studies field including the tourism system, accessibility, place marketing and promotion, tourism area life cycle, sustainable tourism, and the construction of the tourism experience. The course also aims to provide students with tools for critical analysis of activities within the tourism sector with respect to marketing and promotion strategies and emerging issues related to the externalities of tourism development, including the interrelationships between tourism and issues in the business environment such as security and global environmental change.
    Upon completion of this course students should be able to:

  • Appreciate the significance of concepts of temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.
  • Understand tourism development processes in different environmental contexts.
  • Understand the multiple dimensions of the tourism product concept and its implications for tourism marketing and management.
  • Understand a constraints based approach to the identification of tourism markets.
  • Understand the services dimension of tourism marketing and management.
  • Critically evaluate destination branding and marketing campaigns.
  • Have improved independent research, critical analysis, and written communication skills.

    MGMT314 explicitly addresses the BCom Learning Goal 4 (Graduates are able to communicate effectively both orally and in written form). Written communication is assessed in this course through the assignments.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


Any 45 points 200-level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science approved by the Head of Department



Equivalent Courses


Timetable 2019

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 12:00 - 14:00 E6 Lecture Theatre 18 Feb - 7 Apr
29 Apr - 2 Jun

Course Coordinator / Lecturer

Michael Hall


Professor Stefan Gössling (Lund University)

Michael Hall Consulting Hours: Available for consultation as arranged Mondays 4-5pm and via email.


Assessment Due Date Percentage  Description
Research Assignment (Market Brief) (2,000-2,500 words) 22 Mar 2019 30% Research Assignment (Market Brief) (2,000-2,500 words)
Individual Research Assignment (3-3,500 words) or Group Research Assignment (5-6,000 words) 10 May 2019 40% Individual Research Assignment (3-3,500 words) or Group Research Assignment (5-6,000 words)
Take home test of individual assignment (3,000 word) 31 May 2019 30% Take home short answer test or individual assignment (3,000 word)

Detailed information on assessment will be available on Learn. All assignments must be submitted via Learn.

Grades will follow departmental policies with respect to the grading of undergraduate courses.

Textbooks / Resources

Required Texts

Hall, Colin Michael; Tourism and social marketing;

The book is also available from the library and for purchase from the bookstore. The book can also be purchased as ebooks from the publishers and is also available on Kindle.

Other highly recommended readings are available through the Library. Readings and course content with identified essential, recommended and further reading are also available online on Learn during the course. It is essential that students consult Learn regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $806.00

International fee $3,513.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG314 Occurrences

  • MKTG314-19S1 (C) Semester One 2019