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An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
The estimated workload for this course is about 150 hours. This is made up as follows:Lectures 24 hours Assignments 80 hours Lecture preparation and follow-up 46 hours
BCom Learning GoalsGoal 1: Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce;Goal 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems;Goal 3: Graduates can understand issues from a range of ethical, global and multicultural perspectives;Goal 4: Graduates are able to communicate effectively both orally and in written form.This course aims to provide a comprehensive framework for understanding the effects of tourism development at various scales ranging from the destination through to the individual and the tourism marketing and management response. Examples will be provided from both New Zealand and internationally. Where possible examples will be provided from Christchurch and the wider Canterbury region. Attention is given to the understanding of key concepts in the tourism studies field including the tourism system, accessibility, place marketing and promotion, tourism area life cycle, sustainable tourism, and the construction of the tourism experience. The course also aims to provide students with tools for critical analysis of activities within the tourism sector with respect to marketing and promotion strategies and emerging issues related to the externalities of tourism development, including the interrelationships between tourism and issues in the business environment such as security and global environmental change. Upon completion of this course students should be able to:Appreciate the significance of concepts of temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.Understand tourism development processes in different environmental contexts.Understand the multiple dimensions of the tourism product concept and its implications for tourism marketing and management.Understand a constraints based approach to the identification of tourism markets.Understand the services dimension of tourism marketing and management.Critically evaluate destination branding and marketing campaigns.Have improved independent research, critical analysis, and written communication skills.MGMT314 explicitly addresses the BCom Learning Goal 4 (Graduates are able to communicate effectively both orally and in written form). Written communication is assessed in this course through the assignments.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Any 45 points 200-level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science approved by the Head of Department
Students must attend one activity from each section.
Professor Stefan Gössling (Lund University)
Michael Hall Consulting Hours: Available for consultation as arranged Mondays 4-5pm and via email.
Detailed information on assessment will be available on Learn. All assignments must be submitted via Learn.Grades will follow departmental policies with respect to the grading of undergraduate courses.
Hall, Colin Michael;
Tourism and social marketing;
The book is also available from the library and for purchase from the bookstore. The book can also be purchased as ebooks from the publishers and is also available on Kindle.Other highly recommended readings are available through the Library. Readings and course content with identified essential, recommended and further reading are also available online on Learn during the course. It is essential that students consult Learn regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video.
Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $806.00
International fee $3,513.00
* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.
For further information see
Management, Marketing and Entrepreneurship.