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An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
This course aims to provide a comprehensive framework for understanding contemporary tourism marketing and management and the effects of tourism development at various scales ranging from the destination through to the individual. Examples will be provided from both New Zealand and internationally. Where possible examples will be provided from Christchurch and the wider Canterbury region. Attention is given to the understanding of key concepts in the tourism studies field including temporary mobility, the tourism system, accessibility, place marketing and promotion, tourism area life cycle, sustainable tourism, and the construction of the tourism experience. The course also aims to provide students with tools for critical analysis of activities within the tourism sector with respect to marketing and promotion strategies and emerging issues related to the externalities of tourism development, including the interrelationships between tourism and issues in the business environment such as security, global environmental change and the end of oil debate.Upon completion of this course students should be able to:Appreciate the significance of concepts of temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.Understand tourism development processes in different environmental contexts.Understand the multiple dimensions of the tourism product concept and its implications for tourism marketing and management.Understand a constraints based approach to the identification of tourism markets.Understand the services dimension of tourism marketing and management.Critically evaluate destination branding and marketing campaigns.Have improved independent research, critical analysis, and written communication skills.Lecture Topic Schedule22 March: Introduction: Tourism Studies and Tourism Management and Marketing / Understanding mobility and trade in international tourism services and its implications 29 March: Why do we travel? Motivations, Constraints and Categorisations of Tourism5 April: Place and Destination Branding and Competition, Media and Tourism12 April: Governance and State Intervention in Tourism Marketing and Management19 April: Developing Destinations – Tourism and Regional Development26 April: Semester Break3 May: Urban Tourism: Development, Management and Marketing: The Case of the Hosting of Hallmark Events10 May: Tourism in Rural and Peripheral Areas: Development, Management and Marketing. The Case of Food and Wine Tourism17 May: Tourism and Biodiversity Conservation: Will Tourism or even Ecotourism Save Species?24 May: Crisis, Security and Change in Tourism: From Terrorism and Tsunamis to Climate Change and a Carbon Constrained World 31 May: The Future of Tourism: Space – the final frontier, virtual tourism, and/or staycations? [Class test will also be made available after this lecture (students may opt to do an essay in place of the class test)]
Any 45 points 200-level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science approved by the Head of Department of Management.
MGMT340
Consulting hours: as arranged and via email or skype.
Michael Hall
Grades will follow departmental policies with respect to the grading of undergraduate courses.
Hall, Colin Michael; Tourism : rethinking the social science of mobility ; Pearson/Prentice Hall, 2005.
Coles, Tim Edward , Hall, Colin Michael; International business & tourism : global issues, contemporary interactions ; Routledge, 2008.
Readings and course content with identified essential, recommended and further reading will also be made available online on Learn during the course. It is essential that students consult Learn each week for information with respect to readings. Students will also be expected to do their own literature research in addition to readings provided. In addition to lectures extensive use will also be made of publication links, websites and streaming video.
Departmental Academic Policies If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $630.00
International fee $2,775.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .