MKTG311-11S2 (C) Semester Two 2011

Retail Marketing

This occurrence is not offered in 2011

15 points

Details:
Start Date: Monday, 11 July 2011
End Date: Sunday, 13 November 2011
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 22 July 2011
  • Without academic penalty (including no fee refund): Friday, 7 October 2011

Description

This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

Prerequisites

(1) MKTG201 or MGMT210; (2) MKTG202 or MGMT212; (3) MKTG204 or MGMT204

Restrictions

MGMT311

Equivalent Courses

MGMT311

Indicative Fees

Domestic fee $630.00

International fee $2,775.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG311 Occurrences

  • MKTG311-11S2 (C) Semester Two 2011 - Not Offered
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