MKTG311-22S1 (C) Semester One 2022

Retail Marketing

15 points

Details:
Start Date: Monday, 21 February 2022
End Date: Sunday, 26 June 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 6 March 2022
  • Without academic penalty (including no fee refund): Sunday, 15 May 2022

Description

This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

This course is an experiential course that teaches you the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

Workload
The estimated workload breakdown for MKTG311S1 is:
Lectures 22 hours
Individual Assignment 55 hours
Group Assignment 49 hours
Lecture Preparation 24 hours
Total 150 hours

Learning Outcomes

  • This course combines state-of-the-art research findings published in leading journals with contemporary industry practice to provide a course on leading edge retail concepts, theory, and application. As a reflection of today’s global perspective in retail operations, material used in this course will be both local and international. Through lectures, videos, and other material you will gain an understanding of important retail topics. The application of your knowledge in class and your assessments will provide insight into the theory and principles of retailing.

    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.

      • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

Prerequisites

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Restrictions

MGMT311

Equivalent Courses

MGMT311

Timetable Note

Lectures for MKTG311-22S1 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Ann-Marie Kennedy

Assessment

Assessment Due Date Percentage  Description
Research Task 1 08 Mar 2022 20% Task 1 - 8th March 8pm
Research Task 2 22 Mar 2022 20% Task 2 - 22nd March 8pm
Research Task 3 05 Apr 2022 20% Task 3 - 5th April 8pm
Research Task 4 10 May 2022 20% Task 4 - 10th May 8pm
Research Task 5 24 May 2022 20% Task 5 - 24th May 8pm


Students will be assessed in this course as follows:

1) Individual Assessment (5 x 20% = 100% total)

In real world consulting situations, marketers with postgraduate qualifications would use theory and findings from journal articles to guide their analysis and recommendations for a business. You will be practicing this for your assignments.

During this semester you are going to be exposed to some of the most up-to-date developments in the retail sector, as well as the basics of retail. This is an experiential learning class which puts you in the seat of a retail researcher. You will be assessing retailers throughout this course and critiquing them and how they can improve.

Over the course of the semester you will be undertaking a series of in-store research tasks. These will be handed in as a portfolio of work throughout the semester.


Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Recommended Reading

Levy, Michael , Weitz, Barton A., Grewal, Dhruv; Retailing management ; Tenth edition, International student edition; McGraw-Hill Education, 2019.

Please see  Learn for a list of required readings from journals.

All assignments and announcements will be published during the semester via Learn. Make sure to check Learn regularly.

Notes

Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: https://www.canterbury.ac.nz/business/departments/. The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page https://learn.canterbury.ac.nz/course/view.php?id=7744
• General Course and Examination Regulations http://www.canterbury.ac.nz/regulations/general/general_regs_enrolment_courses.shtml

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $845.00

International fee $3,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG311 Occurrences

  • MKTG311-22S1 (C) Semester One 2022
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