MKTG311-20S1 (C) Semester One 2020

Retail Marketing

15 points

Start Date: Monday, 17 February 2020
End Date: Sunday, 21 June 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 28 February 2020
  • Without academic penalty (including no fee refund): Friday, 29 May 2020


This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

This course is an experiential course that teaches you the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

Course Workload
The estimated workload breakdown for MKTG311 is provided below:

Lectures 22 hours
Lecture Preparation 24 hours
Individual Assessment 55 hours
Group Assignment 49 hours

Total 150 hours

Learning Outcomes

This course combines state-of-the-art research findings published in leading journals with contemporary industry practice to provide a course on leading edge retail concepts, theory, and application. As a reflection of today’s global perspective in retail operations, material used in this course will be both local and international. Through lectures, videos, and other material you will gain an understanding of important retail topics. The application of your knowledge in class and your assessments will provide insight into the theory and principles of retailing.

BCom Learning Goals
1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce.

The individual assignment, and test are opportunities to demonstrate advanced knowledge in retail marketing.

2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems.

The individual assignments and test require the application of concepts and ideas to specific retail problems.

3. Graduates can understand issues from a range of ethical, global and multicultural perspectives.

Not covered specifically in this course.

4. Graduates are able to communicate effectively both orally and in written form.

Written communication is assessed in this course through the individual assignments.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Engaged with the community

Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.


(1) MKTG201; and (2) MKTG202; and (3) MKTG204



Equivalent Courses


Timetable 2020

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 10:00 - 12:00 - (23/4-28/5)
Rehua 009 (20/2-19/3)
17 Feb - 22 Mar
20 Apr - 31 May

Course Coordinator / Lecturer

Ann-Marie Kennedy


Assessment Due Date Percentage  Description
Research task 1 (mystery shopping) 15% Research task 1 (mystery shopping)
Research task 2 (planograms) 30% Research task 2 (planograms)
Research task 3 (atmospherics audit) 15% Research task 3 (atmospherics audit)
Group Assessment 06 May 2020 40% Group Assessment

Marks may be scaled before a final grade is determined. You should not regard 50% as a pass mark.

Textbooks / Resources

Recommended Reading

Levy, Michael , Weitz, Barton A., Grewal, Dhruv; Retailing management; Ninth edition; (All assignments and announcements will be published during the semester via Learn. Make sure to check Learn regularly).


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG311 Occurrences

  • MKTG311-20S1 (C) Semester One 2020