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Aristotle maintained that the primary goal of life is to achieve well-being, which he associated with human flourishing. It involves health, happiness, and prosperity across several dimensions of everyday life, including the physical, emotional, social, economic, spiritual, environmental, and political. Today we live amidst significant challenges to and opportunities for well-being, each requiring appropriate choices and behaviours. But what does it mean to make the most appropriate or right decisions, and to act accordingly? Aristotle argued that the foremost path to well-being is to nurture one’s wisdom, which is widely regarded as the pinnacle of human virtues. Drawing on both Western and Eastern philosophy, as well as contemporary social science and business literature, the goal of this course is to seek new understandings, self-insights, and useful tools in regard to wisdom and well-being, particularly as to how these concepts apply to a variety of professional and personal situations across the life span. Within professional contexts we will delve into topics such as customer relationships, marketing strategy, corporate ethics and social-ecological responsibility, organizational leadership and strategy, and human resources/employee relations. We will advance toward our course goal through readings, videos, exercises, open discussions, and a culminating individual project for growth through career and personal life.
The estimated workload breakdown for MKTG308 is: Lectures 254 Exercises 30Individual Assignment 50Lecture Preparation/Reading 40Approximate Total 140-150 hours
The objectives of the course are:To seek understandings, self-insights, and useful tools in regard to wisdom and well-being, particularly as to how these concepts apply to a variety of professional and personal situations across the life span
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Any 120 points, including MKTG100
This course will meet in week one and then twice weekly from Week 7 of the semester. This is to accommodate David Mick who is travelling in from the United States as an Erskine visitor.• Due to personal and sensitive nature of the topics discussed in this course, lectures for MKTG308-23S2 are not recorded using the ECHO360 lecture recording system.
Lucie Ozanne
Professor David Mick
Hall, Stephen S; Wisdom : from philosophy to neuroscience ; First edition; Alfred A. Knopf, 2010.
Shy, Yael; What now? : meditation for your twenties and beyond ; Parallax Press, 2017.
Domestic fee $868.00
International fee $4,075.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
Maximum enrolment is 50
For further information see Management, Marketing and Tourism .