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Management, Marketing and Tourism
This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MGMT 318; MKTG 303