Advertising and Promotion Management

15 points

Not offered 2023, offered in 2018, 2019, 2020, 2021, 2022

For further information see Management, Marketing and Tourism


This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.


(1) MKTG201; and (2) MKTG202; and (3) MKTG204


MGMT 318; MKTG 303