MKTG305-20S2 (C) Semester Two 2020

Strategic Marketing

15 points

Details:
Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020

Description

The course takes a managerial perspective and focuses on strategic decisions relating to the analysis, development, implementation and control of marketing strategies needed to gain and sustain an organisation's competitive advantage. Students learn various strategic tools and techniques that assist in evaluating the effectiveness of marketing strategies. New approaches to marketing practice are also covered. Instructional methods include the case studies and a group-based project.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Engaged with the community

Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

Globally aware

Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Pre-requisites

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Restrictions

MGMT 316; MKTG 301

Equivalent Courses

MKTG 301

Timetable 2020

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 16:00 Karl Popper 508 13 Jul - 23 Aug
7 Sep - 18 Oct

Course Coordinator / Lecturer

Sussie Morrish

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG305 Occurrences

  • MKTG305-20S2 (C) Semester Two 2020