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In this course, students will learn about both the strategic and operational side of hospitality businesses, with a focus on marketing aspects. Students will typically learn about food and beverage management and housekeeping management as well as the marketing practices of different sectors in the hospitality industry.
This course is recommended for those interested in MKTG349 (Applied Tourism Management and Marketing Project). It is also recommended for MKTG314 (Tourism Marketing and Management) and MKTG317 (Sustainable Tourism Enterprises)
The objectives of the course are:1. Explain the nature of the hospitality industry and distinguish between various hospitality sectors, product and services.2. Critically assess the marketing aspects of hospitality businesses.3. Evaluate the strategies of hospitality operations in terms of food and beverage, guest-relations and housekeeping management.4. Understand and discuss other facets of hospitality operations such as employee management, innovation and new product management.
MKTG100
Students must attend one activity from each section.
Lectures for MKTG241-24S1 are recorded using the ECHO360 lecture recording system.
Richard Aquino
Assessments in this course are designed to evaluate the extent to which a student is able to understand the different facets of the hospitality industry and critically evaluate marketing aspects as well as other operational strategies.
There will be assigned readings from peer-reviewed journal articles to help you with lecture content material and other assessments for the course.
LEARN
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .