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This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.
The foundations of the tourism system and its components are critically evaluated. Lectures and assessments introduce students to the tourism, hospitality and events industry at global, national and local levels. Core management and marketing activities in these industries are outlined and discussed. The role, use and management of cultural resources for tourism purposes is emphasized.Relationship to Other CoursesThis course is a prerequisite for MKTG317 (Sustainable Tourism Enterprises) and recommended for MKTG314 (Tourism Marketing and Management)Course OverviewThe course is designed to introduce students to the tourism, hospitality and event industries and their key components. Students will also be exposed to planning and marketing activities in the tourism industry. The assigned readings and lectures will also help students to understand the impacts of tourism on individuals, organizations and communities, with a particular emphasis on cultural resources.Expected WorkloadLectures 24Lecture Preparation 24Essay 30Applied Project 50Class Test and Preparation 22Total 150
At the completion of the course, successful students will be able to:LO1: Describe the tourism system and critically evaluate its componentsLO2: Assess the role of hospitality and events in supporting the tourism industry and its impacts (economic, socio-cultural, and environmental)LO3: Evaluate the strategy and marketing activities in the tourism, hospitality and events industry LO4: Understand and discuss the tourism-related cultural and social resources (Māori, Pasifika and Post-colonial Cultures) of AotearoaMKTG240 addresses the BCom learning goals in the following manner: LO1.1.1 Students can explain and/or apply theory, concepts, models or reasoning from their selected subject major to a problem/issue/context. LO4.1.1 Students have engaged with a business, not-for-profit organisation, government department, professional society, professional community or local community and have evaluated their experience. L03.1.2 Students can explain the role of tangata whenua in society and in commerce and how te ao Māori (primarily perspectives, values and mana whenua) could be applied in their discipline, field of study or future work place, and the reasons for their incorporationLO5.1.2 Students can identify, consider and debate perspectives, processes and impacts relating to the culture and identity of multiple stakeholders, drawing on theory and practice when considering issues in their discipline or field of study.The course and its assessments are designed to test learners’ understanding of tourism, hospitality and events as global industries that have impacts on individuals, organizations and communities. The cultural aspects of tourism are explicitly assessed
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Students must attend one activity from each section.
Stefan Gössling (Lund University)
Professor Stefan Gössling
Assessment in this course is designed to measure the extent to which a student is able to recognise and understand the components of the tourism system, link planning and marketing activities to these components, and identify the tourism related cultural resources in Aotearoa, New Zealand. More information about these assessments are available on LEARN.Weightings and descriptions of the various pieces of assessment are as follows:Essay 25% Due: Friday 15th March by 5PM, on Learn and Printed Copy in Dropbox Level 2, Meremere BuildingThis essay will assess whether students understand the tourism, hospitality and events industry at global, national and local levels by examining the tourism system and its components at these levels. Students are expected to demonstrate their understanding of the linkages between the components.Applied Group Project 35% Due: Friday 10th May by 5PM, on Learn and Printed Copy in Dropbox Level 2, Meremere BuildingThe applied group project will involve groups of 4 to 5 students choosing a destination marketing organisation (DMO) or regional tourism organization (RTO) in New Zealand and evaluate the planning, organizing and marketing activities of the chosen organisation. The project will explicitly assess how well the cultural resources of the area/region are used, marketed and managed (Māori and Pasifika).Final Class Test -TBA 40%This is the final class test for the course on 29th May – it will be 2 hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final class test covers material found in all assigned chapters during the semester. The venue for the class test will be posted on Learn and announced in class during the termGradingThe overall pass mark for this course is 50%.
Cooper, Chris,1952- , Hall, Colin Michael;
Contemporary tourism :an international approach;
Goodfellow Publishers, 2016.
CONTEMPORARY TOURISM : AN INTERNATIONAL APPROACH;
GOODFELLOW PUBLISHERS, 2018.
Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $806.00
International fee $3,513.00
* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.
For further information see
Management, Marketing and Entrepreneurship.