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This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.
This is a blended learning course and as such has some face-to-face lectures, with some online only classes to give you more flexibility. This course taps into various disciplines with the aim of creating not only a holistic overview that more accurately reflects the kaleidoscopic nature of sustainability within the context of business, but also combines insights from different disciplines in order to suggest concrete practical and viable solutions to environmental and social problems we are facing. This course allows you to get a taste of these disciplines and to learn what you can do in your own career to address the challenges of reconciling business with environmental sustainability. The course is designed in a way that it provides a brief overview of the roles that business, globalization, consumerism and environmentalism play in today’s world, with particular focus on sustainability. The estimated workload for MKTG230 isLectures: 24 hoursAssignments: 62 hoursExam Preparation: 30 hoursLecture Preparation: 34 hoursTotal: 150 hours
Identify and discuss forces that shape business activities and vice-versa. In particular, the environment, consumerism and globalisation.Identify and discuss conflicting ideologies of the social and environmental responsibilities of business and how these affect business practices.Identify useful and successful practices for responding to the needs of society and the environment.Evaluate such practices in relation to a sample of New Zealand companies.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Any 60 points
Students must attend one activity from each section.
Lectures for MKTG230S2 are recorded using the ECHO360 lecture recording system.
Kopnina, Helen. , Blewitt, John;
Sustainable Business : Key Issues
This course is based on the following textbook, in-class discussion, activities, and online lessons. It is available to purchase, and as an e-copy through the library. There are plenty of second hand copies available of this text.
Domestic fee $868.00
International fee $4,075.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism