MKTG230-23S1 (C) Semester One 2023

Business, Society and the Environment

15 points

Start Date: Monday, 20 February 2023
End Date: Sunday, 25 June 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2023
  • Without academic penalty (including no fee refund): Sunday, 14 May 2023


This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.

This is a blended learning course and as such has some face-to-face lectures, with some online only classes to give you more flexibility towards the end of the semester. This course taps into various disciplines with the aim of creating not only a holistic overview that more accurately reflects the kaleidoscopic nature of sustainability within the context of business, but also combines insights from different disciplines in order to suggest concrete practical and viable solutions to environmental and social problems we are facing. This course allows you to get a taste of these disciplines and to learn what you can do in your own career to address the challenges of reconciling business with environmental and social sustainability. The course is designed to provide a brief overview of the roles that business, globalization, consumerism and environmentalism play in today’s world, with particular focus on sustainability.

The estimated workload breakdown for MGMT-MKTG230S1 is:
Lectures 24
Final Test (online) 2
Test Preparation 25
1080 Case Analysis 49
Online Lessons 7
Lecture Preparation 55
Presentation Preparation 10
Peer Assessment 3
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • Identify and discuss forces that shape business activities and vice-versa. In particular, these include environment, consumerism and globalisation.
  • Identify and discuss conflicting ideologies of the social and environmental responsibilities of business and how these affect business practices.
  • Identify useful and successful practices for responding to the needs of society and the environment.
  • Evaluate such practices in relation to a sample of New Zealand companies.

    Learning Objectives
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


Any 60 points


Equivalent Courses

Timetable 2023

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 10:00 - 12:00 C2 Lecture Theatre
20 Feb - 2 Apr
24 Apr - 4 Jun
Drop in Class A
Activity Day Time Location Weeks
01 Wednesday 16:00 - 18:00 F1 Lectorial
20 Feb - 2 Apr
24 Apr - 4 Jun

Timetable Note

Lectures for MGMT-MKTG230-23S1 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Michaela Balzarova


Assessment Due Date Percentage  Description
1080 Case Analysis 02 Apr 2023 35% 1080 Case Analysis
Online Presentation 12 May 2023 15% Online Presentation
Peer Assessment 26 May 2023 5% Peer Assessment
Online Lessons 10% Online Lessons - Week 10 and 11 assessed
Final Test 29 May 2023 35% Final Test

Assessment in this course is designed to measure the extent to which a student is able to recognise and apply business concepts. It is also intended to reward those who:
• Consistently do the readings and other assessment on schedule,
• Regularly attend lectures

Weightings and descriptions of the various pieces of assessment are as follows:

1080 Case Analysis – 35%: 2500 words (+/- 10%) not including your reference list
For this assignment you will analyse the situation for a real New Zealand sustainability issue with regard to the use of 1080. You will identify the causes of the problem and assess the positive as well as negative impacts of the 1080 use. You will also provide a recommendation that is supported by evidence and logical reasoning.

Online Presentation – 15% and Peer Assessment 5%
For this assessment you are asked to reflect on a pertinent sustainability topic and deliver a short 5-10 minutes long Zoom-recorded presentation. This presentation shall be uploaded onto learn site. Additionally, your presentation will be assessed by peers and you will assess three other students from your class. The quality of your peer evaluation will also be assessed. Absolutely no extensions will be granted for this part of the assessment. If you miss the submission phase, you cannot take part in the assessment part and will lose 15%.    

Online Lessons – 10%
Some of your assessment will take place online during out lecture time. This gives you more flexibility with when you would like to undertake the classes. Online classes are scheduled as per the lecture outline. You will need to undertake these interactive lessons on Learn by the due date. However, all of these classes will be available from week 1. We encourage you to look forward in your schedule and undertake them before the due date to lighten your stress levels. Each of the online classes is worth 5% of your final grade. NO LATE SUBMISSIONS WILL BE MARKED.

Final Test – 35%
The test will be based on a case study, to which you address the issues presented. The test will allow you to demonstrate your knowledge level of concepts and issues discussed throughout the semester, and support ideas for possible remedies.

The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer to for further information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Kopnina, Helen , Blewitt, John, Taylor and Francis; Sustainable business : key issues ; Second edition; Routledge, an imprint of Taylor and Francis, 2018 (Available Online for Free through UC Library).

This course is heavily based on the following textbook. You are strongly encouraged to purchase one and make the most of it during this course. This textbook will be prescribed again next year which gives you an opportunity to re-sell to one lucky student the following year.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page
General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $868.00

International fee $4,075.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG230 Occurrences