MKTG205-20S2 (C) Semester Two 2020

Services Marketing and Management

15 points

Details:
Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020

This occurrence is not offered

Description

This course aims to develop an understanding of services marketing and management. Students will be introduced to services marketing and management concepts, service quality, service logic; consumer behaviour, expectations and perceptions in relation to services; understanding customer requirements, and service development and design; and the role of employees in service delivery. This will be done in relation to several industries within the service sector.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Biculturally competent and confident

Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

Engaged with the community

Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

Globally aware

Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Pre-requisites

(1) MKTG100; and (2) A further 45 points

Restrictions

MGMT 317; MKTG 313

Course Coordinator

For further information see Management, Marketing and Entrepreneurship Head of Department

Assessment

Assessment Due Date Percentage  Description
Individual Service Encounters 16 Aug 2019 20% Individual Service Encounters
Midterm Test 11 Sep 2019 40% Midterm Test
Team Project Report 06 Oct 2019 25% Team Project Report
Team Project Presentation 08 Oct 2019 15% Team Project Presentation

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG205 Occurrences

  • MKTG205-20S2 (C) Semester Two 2020 - Not Offered