MKTG205

Services Marketing and Management

15 points

Occurrences

Description

This course aims to develop an understanding of services marketing and management. Students will be introduced to services marketing and management concepts, service quality, service logic; consumer behaviour, expectations and perceptions in relation to services; understanding customer requirements, and service development and design; and the role of employees in service delivery. This will be done in relation to several industries within the service sector.

Pre-requisites

(1) MKTG100; and (2) STAT101; and (3) A further 15 points in MGMT or MSCI

Restrictions

MGMT 317; MKTG 313