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This course aims to develop an understanding of services marketing and management. Students will be introduced to services marketing and management concepts, service quality, service logic; consumer behaviour, expectations and perceptions in relation to services; understanding customer requirements, and service development and design; and the role of employees in service delivery. This will be done in relation to several industries within the service sector.
(1) MKTG100; and (2) STAT101; and (3) A further 15 points in MGMT or MSCI
MGMT 317; MKTG 313