MKTG202

Marketing Research

15 points

Occurrences

MKTG202-11S1 (C) Semester One 2011 - Not Offered
MKTG202-11SU2 (C) Summer Nov 2011 start
MKTG202-11S2 (C) Semester Two 2011

Description

An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.

Prerequisites

(1) MKTG100 or MGMT102; (2) ECON104 or ECON106; (3) MSCI110 or STAT101 or STAT111 or STAT112 or STAT131; (4) 15 points 100-level MGMT or MSCI courses.

Restrictions

MGMT212

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