MKTG202-24S1 (C) Semester One 2024

Marketing Research

15 points

Details:
Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024

Description

An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.

Learning Outcomes

The objectives of the course are:
1. Develop the participant’s problem analysis skills, and their ability to translate a management problem into a feasible research question;
2. Provide participants with a working knowledge of the concepts and methods of marketing research especially in the new information age;
3. Increase sensitivity to the biases and limitations of marketing data;
4. Develop participant’s ability in, and understanding of questionnaire design and sampling theory;
5. Develop participants with an understanding of attitude measurement and its application to marketing research, and
6. Provide participants with an understanding of qualitative and quantitative research methods and their application to marketing research

Prerequisites

(1) MKTG100; and (2) STAT101; and (3) A further 30 points

Restrictions

MGMT212

Equivalent Courses

MGMT212

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 15:00 - 17:00 E8 Lecture Theatre
19 Feb - 31 Mar
22 Apr - 2 Jun
Computer Lab A
Activity Day Time Location Weeks
01 Thursday 14:00 - 15:00 Jack Erskine 315 (29/2, 14/3-28/3)
Jack Erskine 248 Computer Lab (2/5-16/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
25 Mar - 31 Mar
29 Apr - 19 May
02 Friday 11:00 - 12:00 Jack Erskine 101 (1/3-15/3)
Ernest Rutherford 212 Computer Lab (3/5-17/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
29 Apr - 19 May
03 Thursday 12:00 - 13:00 Rehua 427 Technology Workshop (29/2, 14/3-28/3)
Ernest Rutherford 212 Computer Lab (2/5-16/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
25 Mar - 31 Mar
29 Apr - 19 May
04 Wednesday 12:00 - 13:00 Rehua 427 Technology Workshop (28/2, 13/3-27/3)
Jack Erskine 248 Computer Lab (1/5-15/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
25 Mar - 31 Mar
29 Apr - 19 May
05 Thursday 11:00 - 12:00 Rehua 427 Technology Workshop (29/2, 14/3-28/3)
Ernest Rutherford 212 Computer Lab (2/5-16/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
25 Mar - 31 Mar
29 Apr - 19 May
06 Friday 09:00 - 10:00 Rehua 427 Technology Workshop (1/3-15/3)
Jack Erskine 248 Computer Lab (3/5-17/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
29 Apr - 19 May
07 Wednesday 14:00 - 15:00 Rehua 002 Lectorial (28/2, 13/3-27/3)
Rehua 008 Computer Lab (1/5-15/5)
26 Feb - 3 Mar
11 Mar - 17 Mar
25 Mar - 31 Mar
29 Apr - 19 May
Computer Lab B
Activity Day Time Location Weeks
01 Tuesday 17:00 - 18:00 Meremere 526
22 Apr - 28 Apr
02 Wednesday 13:00 - 14:00 Rehua 101 Lectorial
22 Apr - 28 Apr
Drop in Class A
Activity Day Time Location Weeks
01 Wednesday 12:00 - 13:00 Jack Erskine 121 (20/3)
Jack Erskine 443 (24/4-22/5)
18 Mar - 24 Mar
22 Apr - 28 Apr
20 May - 26 May
Drop in Class B
Activity Day Time Location Weeks
01 Thursday 11:00 - 12:00 Jack Erskine 443
18 Mar - 24 Mar
20 May - 26 May
Drop in Class C
Activity Day Time Location Weeks
01 Friday 11:00 - 12:00 Jack Erskine 121
22 Apr - 28 Apr

Timetable Note

Lectures for this course are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Girish Prayag

Lecturer

Kseniia Zahrai

Assessment

Assessment Due Date Percentage 
Tutorial Attendance 10%
Video Interview (Individual) 10%
Survey Questionnaire (Individual) 10%
Quantitative Analysis (Group Work) 30%
Final Examination 40%


To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% on the final exam.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Babin, Barry J. , Zikmund, William G; Exploring marketing research ; Eleventh edition; Cengage Learning, 2016.

Malhotra, Naresh K; Marketing research : an applied orientation ; Seventh edition; Pearson, 2020.

Pallant, Julie; SPSS survival manual : a step by step guide to data analysis using IBM SPSS ; 7th edition; Allen & Unwin, 2020.

Course links

LEARN

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG202 Occurrences

  • MKTG202-24S1 (C) Semester One 2024