MKTG201-21S2 (C) Semester Two 2021

Marketing Management

15 points

Start Date: Monday, 19 July 2021
End Date: Sunday, 14 November 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 August 2021
  • Without academic penalty (including no fee refund): Friday, 1 October 2021


Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.

Relationship to other courses
Required for MKTG major.

The estimated workload breakdown for MKTG201S2 is:
Lectures 24 hours
Lecture Preparation 24 hours
Individual Proposal 15 hours
Individual Presentation & Report 45 hours
Exam Preparation 40 hours
Exam 2 hours
Total 150 hours

Learning Outcomes

  • Upon completion of this course students should be able to:
  • Have an understanding of fundamental marketing management concepts and theories
  • Apply these concepts and theories to diverse organisational and market situations.
  • Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies
  • Write formal reports relevant to marketing decision making.

    Learning Objectives, BCom
    This course addresses the BCom learning goals and it is anticipated that students:
  • Can demonstrate advanced knowledge of their selected subject major, informed by the broader context of commerce.
  • Are able to use analytical thinking and problem-solving skills to address specific problems.
  • Can understand issues from a range of ethical, global and multicultural perspectives.
  • Are able to communicate effectively both orally and in written form.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


(1) MKTG100; and (2) A further 45 points  RP: MKTG202



Equivalent Courses


Recommended Preparation

Course Coordinator / Lecturer

Joerg Finsterwalder


Richard Aquino and Raja Subramanian


Assessment Due Date Percentage  Description
Individual Marketing Plan: Proposal 27 Aug 2021 15% 5pm via Learn
Individual Marketing Plan: Report 01 Oct 2021 25% 5pm via Learn
Individual Marketing Plan: Presentation 01 Oct 2021 20% 5pm via Learn
Final Examination 40%

Grades will follow departmental policies with respect to the grading of undergraduate courses.

Textbooks / Resources

Required Texts

Marshall, Greg W. , Johnston, Mark W; Marketing management ; Third edition; McGraw-Hill Education, 2019.

Textbook can be purchased for NZ$171.89 at the UC Bookshop or at:

Print copy: 9781260084993
McGraw Hill Website:
Price: NZ$170.00 (15% discount code: 2021ZA = NZ$144.50; resale value of physical copy approx. 50%).
Please note that the discount code of 2021ZA is only available to purchase via the McGraw Hill website for a limited time.

eBook: 9781260288957
McGraw Hill Website:  
Price: NZ$85.20 (No resale value).

Additionally, recommended readings and other tasks will be distributed via LEARN and the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $831.00

International fee $3,875.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship .

All MKTG201 Occurrences

  • MKTG201-21S2 (C) Semester Two 2021