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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
The core of this course revolves around marketing planning and strategic decision making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key emerging topics in the marketing environment. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes. Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated “Dragons Den” format at the end of the course.
At the end of this course, students will have:1) An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations;Students should be able to do the following:Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;Write formal reports relevant to marketing decision making; andWork effectively within a team to present a marketing plan to a key client.
(1) MKTG100 or MGMT102; (2) ECON104 or ECON106; (3) MSCI110 or STAT101 or STAT111 or STAT112 or STAT131; (4) 15 points 100-level MGMT or MSCI courses.
MGMT210
David Fortin
The various pieces of assessment may be scaled to determine a final grade and 50% should not be regarded as a pass mark.
Mullins, John W. , Walker, Orville C; Marketing management : a strategic decision-making approach ; 7th ed; McGraw-Hill Irwin, 2010.
Additional Resources
Departmental Academic Policies If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $630.00
International fee $2,775.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .