MKTG100-22S2 (D) Semester Two 2022 (Distance)

Principles of Marketing

15 points

Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022


This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Lectures 20
Case Analysis 14
Quizzes 4
Final Exam 3
Tutorials 10
Class Test + Exam Preparation 76
Lecture Preparation 20
Total 150 hours

Learning Outcomes

  • This course will provide students with an opportunity to develop the Graduate Attributes specified below:

  • Critically competent in a core academic discipline of their award
  • Employable, innovative and enterprising

    The tests and cases require the use of analytical skills in interpreting marketing scenarios presented in them, and the application of marketing knowledge and problem-solving skills to address the issues and problems presented.

    Learning Objectives, BCom
  • Understand and explain the four components of the marketing mix.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s overall marketing strategy.
  • Apply marketing concepts to specific business cases and situations.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.



Equivalent Courses


Timetable 2022

Students must attend one activity from each section.

Tutorial A
Activity Day Time Location Weeks
01 Monday 15:00 - 16:00 Zoom
18 Jul - 28 Aug
12 Sep - 25 Sep
3 Oct - 23 Oct
02 Monday 16:00 - 17:00 Zoom
18 Jul - 28 Aug
12 Sep - 25 Sep
3 Oct - 23 Oct
03 Monday 17:00 - 18:00 Zoom
18 Jul - 28 Aug
12 Sep - 25 Sep
3 Oct - 23 Oct

Course Coordinator / Lecturer

Lucie Ozanne

Tutor: Youri Oh
Office hours by appointment.


Assessment Due Date Percentage  Description
Tutorial Attendance 10% 10 tutorials throughout the semester
Case Analysis 1 13 Sep 2022 15% Case Analysis 1
Case Analysis 2 10 Oct 2022 15% Case Analysis 2
4 x Online Quizzes 20% Week 3, Week 6, Week 9, Week 12 - 4 x 5% each
Final Examination 40% Final Examination

Weightings and descriptions of the various pieces of assessment are as follows:

Case Analysis (2 cases analysis, 15% each) 30%
Students are required to read the assign case before the tutorials. They are then required to provide a written answer for the assigned questions for the case in term 1 and term 2.  It may be necessary to do some additional reading and research to adequately answer each case question. The cases are due by 5pm on Tuesday 13 September and Monday 10 October (please see the teaching schedule below). The case analyses need to be uploaded to Learn.  The first tutorial will provide you with the necessary skills to understand how to analyse cases and answer case questions.

Participation (10 tutorials, 1% each) 10%
Students will be required to attend all tutorials. Your tutor will be responsible for grading your written answers to the case, hence the importance of attending the tutorial that you have signed up for.  During each tutorial, roll will be taken and those in attendance will be given marks for attendance. Students are also strongly encouraged to participate in the tutorials and to ask questions about concepts and theories covered in class that you feel you don’t understand.

Online Quizzes (4 quizzes, 5% each) 20%
Students are required to take 4 quizzes throughout the semester. This will help to ensure that you stay up with both the reading and the lectures. The quizzes will be held in weeks 3, 6, 9, and 12.

Final Exam 40%
The final exam will be three hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final exam covers material found in all assigned chapters during the semester.

Textbooks / Resources

Required Texts

Armstrong, Gary et al; Principles of marketing ; 8th Edition; Pearson, 2021.


Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page
General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $845.00

International fee $3,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG100 Occurrences