MKTG100-22S2 (D) Semester Two 2022 (Distance)

Principles of Marketing

15 points

Details:
Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Course Coordinator / Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
Test 1 25% Test 1
Test 2 25% Test 2
Final Examination 50% Final Examination

Indicative Fees

Domestic fee $845.00

International fee $3,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship .

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