Use the Tab and Up, Down arrow keys to select menu items.
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.
The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.WorkloadThe estimated workload breakdown for MKTG100S2(D) is: Lectures 20 hoursCase Analysis 14 hoursQuizzes 4 hoursFinal Exam 3 hoursTutorials 10 hoursClass Test + Exam Preparation 76 hoursLecture Preparation 20 hoursTotal 150 hours
Learning Objectives, BComUnderstand and explain the four components of the marketing mix.Recognise the role of marketing in the strategic planning process of a firm.Link the marketing mix elements to a firm’s overall marketing strategy.Apply marketing concepts to specific business cases and situations.For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.The tests and cases require the use of analytical skills in interpreting marketing scenarios presented in them, and the application of marketing knowledge and problem-solving skills to address the issues and problems presented.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Students must attend one activity from each section.
Weightings and descriptions of the various pieces of assessment are as follows:Case Analysis (2 cases analysis, 15% each) 30%Students are required to read the assign case before the tutorials. They are then required to provide a written answer for the assigned questions for the case in term 1 and term 2. It may be necessary to do some additional reading and research to adequately answer each case question. The cases are due by 5pm on Tuesday 14 September and Monday 11 October (please see the teaching schedule below). The case analyses need to be uploaded to Learn. The first tutorial will provide you with the necessary skills to understand how to analyse cases and answer case questions. Participation (10 tutorials, 1% each) 10%Students will be required to attend all tutorials. Your tutor will be responsible for grading your written answers to the case, hence the importance of attending the tutorial that you have signed up for. During each tutorial, roll will be taken and those in attendance will be given marks for attendance. Students are also strongly encouraged to participate in the tutorials and to ask questions about concepts and theories covered in class that you feel you don’t understand.Online Quizzes (4 quizzes, 5% each) 20% Students are required to take 4 quizzes throughout the semester. This will help to ensure that you stay up with both the reading and the lectures. The quizzes will be held in weeks 3, 6, 9, and 12.Final Exam 40%The final exam will be three hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final exam covers material found in all assigned chapters during the semester.
Pride, William M. et al;
3rd Asia-Pacific edition;
Departmental Academic PoliciesA summary of Departmental academic policies on course grading, special considerations, etc. is available under: https://www.canterbury.ac.nz/business/departments/. The Department assumes that you have read this document. You should also read the following:• UC Business School Student Handbook on the UC Business School Students Learn page https://learn.canterbury.ac.nz/course/view.php?id=7744• General Course and Examination Regulations http://www.canterbury.ac.nz/regulations/general/general_regs_enrolment_courses.shtmlDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $831.00
International fee $3,875.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Entrepreneurship.