MKTG100-21S1 (C) Semester One 2021

Principles of Marketing

15 points

Details:
Start Date: Monday, 22 February 2021
End Date: Sunday, 27 June 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 7 March 2021
  • Without academic penalty (including no fee refund): Friday, 14 May 2021

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Workload
The estimated workload breakdown for MKTG100S1 is:
Lectures 24
Case Analysis 12
Class Test 2
Final Exam 3
Tutorials 9
Class Test + Exam Preparation 76
Lecture Preparation 24
Total 150 hours

Learning Outcomes

  • Graduate Attributes
    This course will provide students with an opportunity to develop the Graduate Attributes specified below:

    Goal 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems.

    The tests and cases require the use of analytical skills in interpreting marketing scenarios presented in them, and the application of marketing knowledge and problem-solving skills to address the issues and problems presented.

    Learning Objectives, BCom
  • Understand and explain the four components of the marketing mix.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s overall marketing strategy.
  • Apply marketing concepts to specific business cases and situations.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Timetable 2021

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Friday 11:00 - 13:00 Haere-roa 118 Ngaio Marsh Theatre
22 Feb - 28 Mar
26 Apr - 6 Jun
Tutorial A
Activity Day Time Location Weeks
01 Tuesday 17:00 - 18:00 Ernest Rutherford 225
1 Mar - 4 Apr
26 Apr - 6 Jun
02 Wednesday 17:00 - 18:00 E12
1 Mar - 4 Apr
26 Apr - 6 Jun
03 Tuesday 09:00 - 10:00 A9 Lecture Theatre
1 Mar - 4 Apr
26 Apr - 6 Jun
04 Wednesday 14:00 - 15:00 Rehua 328 Visual Arts
1 Mar - 4 Apr
26 Apr - 6 Jun
05 Thursday 10:00 - 11:00 Jack Erskine 340
1 Mar - 4 Apr
26 Apr - 6 Jun
06 Friday 09:00 - 10:00 Jack Erskine 101
1 Mar - 28 Mar
26 Apr - 6 Jun
07 Tuesday 08:00 - 09:00 Rehua 328 Visual Arts
1 Mar - 4 Apr
26 Apr - 6 Jun
08 Friday 10:00 - 11:00 Rehua 101 Lectorial
1 Mar - 28 Mar
26 Apr - 6 Jun
09 Friday 14:00 - 15:00 Jack Erskine 443
1 Mar - 28 Mar
26 Apr - 6 Jun
10 Thursday 15:00 - 16:00 Jack Erskine 111
1 Mar - 4 Apr
26 Apr - 6 Jun
11 Thursday 16:00 - 17:00 Jack Erskine 101
1 Mar - 4 Apr
26 Apr - 6 Jun

Examination and Formal Tests

Test A
Activity Day Time Location Weeks
01 Tuesday 18:30 - 20:30 C1 Lecture Theatre
29 Mar - 4 Apr
02 Tuesday 18:30 - 20:30 C3 Lecture Theatre
29 Mar - 4 Apr
03 Tuesday 18:30 - 20:30 Meremere 108 Lecture Theatre
29 Mar - 4 Apr

Timetable Note

Lectures for MKTG100-21S1 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Sussie Morrish

Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
Case Analyses 1 22 Mar 2021 10% Case Analyses 1
Case Analysis 2 24 May 2021 10% Case Analysis 2
Tutorial Attendance (Participation) 10% Tutorial Attendance (Participation
Term Test 31 Mar 2021 30% Term Test
Final Examination 40% Final Examination


Weightings and descriptions of the various pieces of assessment are as follows:

Case Analysis (2 cases analysis, 10% each) 20%
Students are required to read the assign case before the tutorials. They are then required to provide a written answer for the assigned questions for the case in term 1 and term 2.  It may be necessary to do some additional reading and research to adequately answer each case question. The cases are due by 5pm on Monday 22 March and 24 May (please see the teaching schedule). The case analyses need to be uploaded to Learn.  The first tutorial will provide you with the necessary skills to understand how to analyse cases and answer case questions.

Participation (9 tutorials but only 5 will be counted, 2% each) 10%
Students will be required to attend 5 tutorials. You will need to self-assign yourself into a tutorial group on Learn and you are allowed only to attend that tutorial. Your tutor will be responsible for grading your written answers to the case, hence the importance of attending the tutorial that you have signed up for.  During each tutorial, roll will be taken and those in attendance will be given marks for attendance. Only five tutorials will count towards the 10%; however, students are encouraged to attend all tutorials to assist you with answering the case questions and preparing for the final exam. Students are also strongly encouraged to participate in the tutorials and to ask questions about concepts and theories covered in class that you feel you don’t understand.

Term Test 30%
The term test will be two hours long (closed book) and cover the concepts discussed in class. The material for Term Test 1 will include specific chapters as described in class and posted on Learn. The Term Test will be composed of multiple choice and short answer questions.

Final Exam 40%
The final exam will be three hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final exam covers material found in all assigned chapters during the semester.

Grading
The marks for the term test and final exam will be scaled, if necessary, according to the requirements of the board of examiners, before a final grade is determined. You should not regard 50% as the overall pass mark for the course.

Textbooks / Resources

Recommended Reading

Pride, William M. et al; Marketing principles; 3rd Asia-Pacific edition; Cengage, 2018.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: https://www.canterbury.ac.nz/business/departments/. The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page https://learn.canterbury.ac.nz/course/view.php?id=7744
General Course and Examination Regulations http://www.canterbury.ac.nz/regulations/general/general_regs_enrolment_courses.shtml

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $831.00

International fee $3,875.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG100 Occurrences