MGMT641-21S2 (C) Semester Two 2021


15 points

Start Date: Monday, 19 July 2021
End Date: Sunday, 14 November 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 August 2021
  • Without academic penalty (including no fee refund): Friday, 1 October 2021


The course introduces students to the content and methods of current research in the Entrepreneurship field.

This course introduces the theories and practices of entrepreneurship in a highly practical and experiential way. The course examines entrepreneurship in practice and the role of theory and policy in shaping and understanding this practice.

The estimated workload breakdown for MGMT641S2 is:
Lectures 24 hours (12x2)
Lecture preparation/research 24 hours
Visits to UCE 4 hours
Individual Assignment 1 hour
Review and design 45 hours
Individual Assignment 2 hours
Case study and video 45 hours
Presentation preparation for Assignment 2 6 hours
Total 152 hours

Learning Outcomes

  • The learning objectives for this course align with MCom and BCom (Hons) learning goals, such that at the end of the course:
    (1) Students will achieve an in-depth knowledge and understanding of the types of entrepreneurship and the factors contributing to effective entrepreneurship.
    (2) Students will learn to critically analyse entrepreneurship in practice using concepts and theory presented in class.  
    (3) Students will be able to synthesise the academic literature and develop and communicate practical recommendations to enhance the likelihood of startup success based on this literature and the experiences of nascent entrepreneurs.
    (4) Students will demonstrate they can apply course content to practical challenges designed to increase their knowledge of what it is like to think entrepreneurially and take their ideas to the design stage.

    Learning Objectives, MCom
  • A graduate can demonstrate higher level in-depth knowledge and understanding of contemporary thought and developments within your specific research area.
  • A graduate can evaluate the implications of their own research findings for the wider body of relevant academic literature.
  • Graduates can plan and carry out a supervised programme of academic research that shows a sound understanding of ethical practice.
  • A graduate can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in their chosen discipline.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.


Subject to approval of the Head of Department

Equivalent Courses


Timetable 2021

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 16:00 Rehua 329
19 Jul - 29 Aug
13 Sep - 24 Oct

Timetable Note

Students will contribute to or lead some activities in the scheduled lectures, either individually or in groups. Student groups will need to meet outside class time to prepare for some of these activities.

Course Coordinator / Lecturer

Colleen Mills


Bahareh Shahri and Rosie Ibbotson


Assessment Due Date Percentage  Description
Assignment 1 19 Aug 2021 20% Assignment 1 - Luxury Review
Assignment 1 09 Sep 2021 30% Assignment 1 - Design Project
Assignment 2 20 Oct 2021 30% Assignment 2 - Startup Case Study
Assignment 2 20 Oct 2021 20% Assignment 2 - Presentation (video)

This course has two assignments that each have two parts.

Assignment One involves a review of the literature on luxury goods and services and then the knowledge gained is applied in a practical design exercise that requires students to design and model a luxury product for consumers in 2041.

Assignment Two involves investigating a recent innovative business startup that is endeavouring to solve an environmental or social problem and to give a presentation that explains how this startup does (or doesn’t) exemplify concepts and theories studied in this course.

Textbooks / Resources

Lectures will take the form of discussions and include sections led by students (in weeks 2-4 and 7-11) as well as presentations by guest speakers.

The readings are important as they introduce,  illustrate or explain topics/concepts/theories studied in class. They provide the concepts that are used to interpret the startup narrative in the case study assignment.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $992.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MGMT641 Occurrences

  • MGMT641-21S2 (C) Semester Two 2021