MGMT617

Advanced Communication Management

15 points

Not offered 2021, offered in 2011, 2012, 2013, 2014, 2015

For further information see Management, Marketing and Entrepreneurship

Description

The effective management of communication is central to the success of all enterprises regardless of whether they are commercial enterprises or not-for-profit. This course examines what is known about communication management using examples from marketing, public relations, politics, journalism, mass, organisational and interpersonal communication.

Pre-requisites

Subject to approval of the Head of Department

Equivalent Courses

MGMT475