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The main focus of this course is the independent entrepreneur as business founder. The course covers the nature of new business ventures, why many fail, family firms, and how new small businesses are financed. Case studies are used extensively and students must also produce their own business proposal and business plan. This course is highly recommended for those students interested in competing in the Entre $85K Challenge.
The course introduces the theory, the process and the practice in entrepreneurship. The main focus of this course is the independent entrepreneur as business founder. The course covers the entrepreneurial journey of start-up founders, the nature of new business ventures, the strategies for venture growth and financing, as well as the challenges along the process.We will use a variety of learning tools to achieve the learning goals, including in-class lectures and case discussions, semi-structured interviews, visit to incubators and online simulation game.Relationship to other coursesThis course forms part of the B.Com major in Strategy and Entrepreneurship, and the B.Com minor in Entrepreneurship. It is complemented by MGMT324 International Entrepreneurship and MGMT343 Social Entrepreneurship. MGMT223 Innovation Management is useful, but not essential, preparation for the course. Students with a passion for developing their own ventures should consider taking BSNS290 and/or participating in the Entré $85K Challenge.WorkloadAs a 15-point course, this course represents 150 hours of learning, of which the timetabled classes are but one component. Students will also need to complete the weekly course readings and case analysis, and apply their learning in the individual assignment and group assignment.
The overarching learning goal for the course is to gain understanding and be able to act within the formation and running of new business ventures. Specifically:Know how to make sense of the entrepreneurial opportunity landscape;Understand how strategic and entrepreneurial thinking applies in new ventures;Be able to critically evaluate approaches to corporate entrepreneurship;Discuss the merits of different new venture pathways; Appreciate the role of different forms of new venture funding;Understand the components of new venture business plans;Evaluate the financial performance of new ventures;Discuss the factors leading to new venture growth and failure; Appreciate the complexity of running new ventures via role play.B.Com Graduate Attributes1. Students can demonstrate an understanding of theory, concepts, models or reasoning from their selected subject major to a problem/issue/context.The course develops theoretical and applied knowledge related to entrepreneurship and new ventures, and assesses this in the individual assignment, pair assignment and group project.2. Students can apply subject specific knowledge and tools to analyse, propose a solution to and/or address a given problem or issue. Innovative approaches and solutions are encouraged.The course involves analysing different aspects of a chosen (new) venture case using tools and theory from the course. Creative and innovative recommendations are inherent in the new venture context.3. Students can write a report/essay on a problem/issue/situation/scenario that incorporates content at an appropriate level of detail, is logically structured, and is presented professionally using correct English, referencing and appropriate resources.These skills are inherent in presenting the individual report and group project report.4. Students can engage with local communities and understand the entrepreneurial ecosystem in the region. They also practise the ways of communicating with others.The course involves conducting independent interviews with entrepreneurs, which requires student to connect with community partners and learn how to effectively communicate with the public.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
(1) ACCT102; and (2) A further 45 points at 200-level orabove
and James Carr
The assessment of the course is associated with three challenges. A more detailed brief for each will be provided in class.Individual reflections on challenges one (15%) and three (15%); i.e. 30% total weightingChallenge one will consist of taking a small amount of startup funding and in small teams generate as much revenue and profit as possible in three weeks. Students will then need to submit an individual structured reflection about their learnings from the challenge. Students will also submit a reflection after challenge three (detail below). Each reflection should be maximum of 1500 words. The first one is due at 9am before class on week 5 and the final one is due a week after the final pitches of challenge three.Individual report on challenge two; 30% weightingIn this challenge each student will conduct a semi-structured interview with an entrepreneur. The aim is to get students connected with the real world and to learn how business practitioners identify opportunities, and utilize internal and external resources to start new ventures. A report on your findings, maximum of 3000 words, is due at 9am before class on week 9.Group pitch (15%) and written report (25%) on challenge three; i.e. 40% total weightingThe group assignment requires students to form groups of three to four members to create a business model to solve a real problem for a defined user group. The group will then test the model and validate or falsify their hypothesis. The group will pitch their concept to a panel of advisors in week 12 and a written report will follow a week after. The written report should be maximum 4000 words.Holding of Student WorkFor quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.GradingThe course is graded using the standard University scale. Marks are not standardised. Grade cut-offs may be adjusted as part of the moderation process.
Kuratko, Donald F;
Entrepreneurship : theory, process, practice;
Cengage Learning, 2018.
Learning resources posted on LEARN.
Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $822.00
International fee $3,688.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Entrepreneurship.