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Management, Marketing and Tourism
International Entrepreneurship is a course designed for those interested in the practices of ‘the entrepreneur’, and who wish to build on their existing understanding of international business. The main focus of this course is the entrepreneur as an international business operative. The course discusses issues such as: the nature of entrepreneurship, the changing global environment, expansion through franchising, culture and the international environment, and the dark side of entrepreneurship. International case studies, local case studies and recent research findings are used extensively, and students will be encouraged to analyse these through the application of the theoretical material presented during lectures.
45 points at 200-level or above in MGMT or MKTG