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Management, Marketing and Tourism
This course introduces students to the philosophy of research in the business/management field, including both qualitative and quantitative methods. It covers the research process and introduces students to the statistical package SPSS. This course is highly recommended for students contemplating postgraduate study in management.
(1) 15 points STAT; and (2) A further 45 points
MKTG280, MSCI280, MGMT280, MSCI281