MGMT281-20S2 (C) Semester Two 2020

Business Research Methods

15 points

Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020


This course introduces students to the philosophy of research in the business/management field, including both qualitative and quantitative methods. It covers the research process and introduces students to the statistical package SPSS. This course is highly recommended for students contemplating postgraduate study in management.

This course introduces students to research in the business/management field, including both qualitative and quantitative methods. It covers the research process and introduces students to the qualitative data analysis package INVIVO and the statistical package SPSS. This course is highly recommended for all business students especially those contemplating postgraduate study in management or seeking to gain senior managerial roles in business or start their own business.

Relationship to other courses
MGMT281 provides an introduction to the role of research in business and sorts of research methods used in business and for business research. It provides students with the skills necessary to locate and review literature, read and understand research papers and gather, analyse and present research findings. These are skills needed in business and in all BCom courses. They will be particularly useful for those students wishing to continue on to post-graduate study or aspiring to gain professional management roles or run their own businesses.

This course requires students to read set readings and textbook chapters prior to lectures. The set readings are all available on LEARN. Overall, on average 2-4 hours of work in addition to lecture and tutorial attendance is required each week.

Learning Outcomes

A successful MGMT281 student will have the following attributes and abilities:
Learning outcome 1: Students will demonstrate they understand the research process and how it applies to the field of business management.
Learning outcome 2: Students will demonstrate they can use problem-solving and analytical skills to understand business problems and suggest research designs that would provide information that could contribute to a feasible solution.
Learning outcome 3: Students will demonstrate they understand a range of qualitative and quantitative data collection and analysis techniques by applying these to the interpretation of research papers and class research assignments.  
Learning outcome 4: Students will demonstrate they can to assess the influence of cultural and philosophical considerations when selecting and applying the various qualitative and quantitative methods studied.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.


(1) 15 points STAT; and (2) A further 45 points


MKTG280,  MSCI280, MGMT280, MSCI281

Equivalent Courses


Timetable 2020

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 11:00 - 13:00 Rehua 329
13 Jul - 23 Aug
7 Sep - 18 Oct
Computer Lab A
Activity Day Time Location Weeks
01 Thursday 11:00 - 12:00 Jack Erskine 248 Computer Lab 13 Jul - 23 Aug
Tutorial A
Activity Day Time Location Weeks
01 Thursday 11:00 - 12:00 Rehua 528 7 Sep - 18 Oct

Course Coordinator / Lecturer

Mesbahuddin Chowdhury

Kseniia Zahrai


NOTE: Both assignment are done in tutorials. These tutorials (12/9/19 and 17/10/19) are compulsory.

This course has a no extensions policy. If extraordinary and unforeseen circumstances arise that seriously impair a student’s ability to complete an assessment task (assignments and tests) an application for special consideration should be made within 5 working days of the due date of the assessment task.

Group reports will be given in tutorials in the last two weeks of the course. Attendance is compulsory.

Marks for the test and assignments may be scaled before a final grade is determined.  You should not regard 50% as a pass mark.

Textbooks / Resources

Recommended Reading

Field, Andy P; Discovering statistics using IBM SPSS statistics : and sex and drugs and rock 'n' roll; 4th ed; Sage, 2013.

Zikmund, William G; Business research methods; 9th ed; South-Western, 2013.

Tracy, S. J. (2013). Qualitative research methods: Collecting evidence, crafting analysis, communicating impact. Chichester, UK: John Wiley & Sons. (Available from UC library as an e-book)

Additional readings will be available on LEARN.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MGMT281 Occurrences

  • MGMT281-20S2 (C) Semester Two 2020