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This course provides concepts and skills for planning, organizing and marketing of events. The business of events is global and includes the notion of MICE (Meetings, Incentives, Conferences and Events).This course will specifically focus on understanding the event life cycle, beginning with the idea or theme of the event, up to assessing feasibility, bidding campaign, event and meeting planning, event and meeting management, event branding, use of media technologies for events and meetings, facility management, event sustainability and event legacy. This course has also a focus on the practice of organizing and hosting a meeting or event, and therefore has a strong applied component.
Students must attend one activity from each section.
Domestic fee $1,231.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
This course will not be offered if fewer than 10 people apply to enrol.
For further information see
Management, Marketing and Entrepreneurship.