MBUS627-21T2 (C) Term Two 2021

Event Marketing and Management

15 points

Details:
Start Date: Monday, 3 May 2021
End Date: Sunday, 20 June 2021
Withdrawal Dates
  • Without financial penalty (full fee refund): Sunday, 30 May 2021
  • Without academic penalty (including no fee refund): Friday, 2 July 2021

Description

This course provides concepts and skills for planning, organizing and marketing of events. The business of events is global and includes the notion of MICE (Meetings, Incentives, Conferences and Events).This course will specifically focus on understanding the event life cycle, beginning with the idea or theme of the event, up to assessing feasibility, bidding campaign, event and meeting planning, event and meeting management, event branding, use of media technologies for events and meetings, facility management, event sustainability and event legacy. This course has also a focus on the practice of organizing and hosting a meeting or event, and therefore has a strong applied component.

Pre-requisites

Timetable 2021

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 15:00 - 18:00 A6 Lecture Theatre 17 May - 20 Jun
28 Jun - 1 Aug

Course Coordinator

For further information see Management, Marketing and Entrepreneurship Head of Department

Indicative Fees

Domestic fee $1,231.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Management, Marketing and Entrepreneurship.

All MBUS627 Occurrences

  • MBUS627-21T2 (C) Term Two 2021