MBUS627-24S1 (C) Semester One 2024

Event Marketing and Management

15 points

Details:
Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024

Description

This course provides concepts and skills for planning, organizing and marketing of events. The business of events is global and includes the notion of MICE (Meetings, Incentives, Conferences and Events).This course will specifically focus on understanding the event life cycle, beginning with the idea or theme of the event, up to assessing feasibility, bidding campaign, event and meeting planning, event and meeting management, event branding, use of media technologies for events and meetings, facility management, event sustainability and event legacy. This course has also a focus on the practice of organizing and hosting a meeting or event, and therefore has a strong applied component.

Restrictions

Co-requisites

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 09:00 - 12:00 Psychology - Sociology 210 (21/2)
Jack Erskine 101 (28/2-6/3)
Psychology - Sociology 456 (13/3-27/3, 24/4-29/5)
19 Feb - 31 Mar
22 Apr - 2 Jun

Course Coordinator

Chris Chen

Indicative Fees

Domestic fee $1,066.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Management, Marketing and Tourism .

All MBUS627 Occurrences

  • MBUS627-24S1 (C) Semester One 2024