MBUS626-21T2 (C) Term Two 2021

Digital Marketing

15 points

Details:
Start Date: Monday, 3 May 2021
End Date: Sunday, 20 June 2021
Withdrawal Dates
  • Without financial penalty (full fee refund): Sunday, 30 May 2021
  • Without academic penalty (including no fee refund): Friday, 2 July 2021

Description

This course offers an advanced examination of marketing practices on the Internet. MBUS626 draws specific attention to the role of online, mobile, and social media marketing techniques on contemporary business practices. The course prepares students for using digital marketing platforms and decision making in the modern workplace. The course uses a combination of theoretical learning through traditional lecturing and hands on experience with online tools, such as Google Analytics. Concepts will be drawn from a variety of sources to help understand how the Internet can be used as not only a communication tool, but also a medium of exchange and engagement. Theories and concepts will be drawn from a variety of sources to aid in students' understanding of the role the Internet plays in organisations' marketing endeavours. The course extends the existing marketing offerings by going into far greater depth with online and digital media.

Pre-requisites

Timetable 2021

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 15:00 - 18:00 Jack Erskine 242 17 May - 20 Jun
28 Jun - 1 Aug

Course Coordinator

For further information see Management, Marketing and Entrepreneurship Head of Department

Indicative Fees

Domestic fee $1,231.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Management, Marketing and Entrepreneurship.

All MBUS626 Occurrences

  • MBUS626-21T2 (C) Term Two 2021