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Consideration of marketing theory and practice. Students will gain an advanced understanding of how marketing plans are developed and implemented.
The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.
At the completion of the course, successful students should be able to:Understand and explain the components of a marketing process.Recognise the role of marketing in the strategic planning process of a firm.Link the marketing mix elements to a firm’s marketing strategy.Apply marketing concepts to specific business cases and situations
Subject to the approval of the Programme Director
Students must attend one activity from each section.
Course Co-ordinator: Dr. Chris Chen Room: Meremere 228Email: email@example.com
Case study presentation -- Assigned week -- 10%Environmental Analysis -- Wednesday Mar 18th, 12 noon -- 30% Online Quiz -- Monday Apr 6th -- 20% Marketing Plan -- Apr 27th, 12 noon -- 40%
Recommended Texts (not required) Kotler, P., & Keller, K. L. (2016). A Framework of Marketing management (6th edition). Pearson Prentice Hall. ORKotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2013). Marketing (9th edition). Pearson Education Limited.
Domestic fee $1,231.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
This course will not be offered if fewer than 10 people apply to enrol.
For further information see
Business Taught Masters Programmes on the department and colleges page.