MBUS601-21T1 (C) Term One 2021


15 points

Start Date: Monday, 1 February 2021
End Date: Sunday, 25 April 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 14 February 2021
  • Without academic penalty (including no fee refund): Friday, 2 April 2021


Consideration of marketing theory and practice. Students will gain an advanced understanding of how marketing plans are developed and implemented.

The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Learning Outcomes

  • At the completion of the course, successful students should be able to:

  • Understand and explain the components of a marketing process.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s marketing strategy.
  • Apply marketing concepts to specific business cases and situations


Subject to the approval of the Programme Director


MBUS623, MBAD606

Course Coordinator

Chris Chen

Course Co-ordinator: Dr. Chris Chen    
Room: Meremere 228
Email: chris.chen@canterbury.ac.nz


Case study presentation  --  Assigned week  --  10%
Environmental Analysis  --  Wednesday Mar 18th, 12 noon  --  30%  
Online Quiz  --  Monday Apr 6th  --  20%            
Marketing Plan  --  Apr 27th, 12 noon  --  40%

Textbooks / Resources

Recommended Texts (not required)

Kotler, P., & Keller, K. L. (2016). A Framework of Marketing management (6th edition). Pearson Prentice Hall. OR

Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2013). Marketing (9th edition). Pearson Education Limited.

Course links


Indicative Fees

Domestic fee $1,231.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Business Taught Masters Programmes on the departments and faculties page .

All MBUS601 Occurrences

  • MBUS601-21T1 (D) Term One 2021 (Distance) - Not Offered
  • MBUS601-21T1 (C) Term One 2021