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This course covers key concepts, principles and frameworks related to digital business strategy and implementation including Business-to-Consumer and Business-to-Business eCommerce and technology infrastructure needed to support these systems. This course explores ethical, legal, and societal issues relating to internet technology use by organisations.
This course covers key concepts, principles and frameworks related to digital business strategy and implementation including business models, digital innovation and technology platforms needed to support these systems. This course explores ethical, legal, and societal issues relating to internet technology use by organisations. Student engagement is a major part of the delivery. Engaged Learning is defined as interactive, high impact, application-based problem solving in which students proactively drive their learning, facilitated by faculty. It includes any/all of the following:• Case exercises & discussions• Simulation & role playing• Group project• Research & analysis
Demonstrate an understanding of the unique features of digital business technologies and their business significanceDemonstrate an understanding of issues relating to the selection of the digital business models for an organisationDemonstrate knowledge of the role of digital business technologies in B2C, B2B, social and mobile domains. Identify and evaluate key issues related to implementation and infrastructure issues Identify and evaluate key usability and human computer interaction principles to digital business designIdentify and evaluate key security threats in digital business environments.Demonstrate an understanding of ethical, social and legal issues raised by digital business implementations
Subject to approval of the Head of Department
Students must attend one activity from each section.
Ravi S. SharmaLectures every Thurs (except Waitangi Day) 1 – 4 pmOffice Hours: Fridays 2 – 5 pm (Meremere 407)
1. Class Participation -- 10% -- [ongoing]2. Precis in Pairs -- 10% -- [3 presentations each week]3. Group Project -- 30% -- [last class]4. Final Exam* -- 50% -- [week 12]*As per EDP Policies, a minimum of 45% is required to pass this course.
Reference Readings:CHANGE by OpenMindhttps://www.bbvaopenmind.com/wp-content/uploads/2014/01/BBVA-OpenMind-book-Change-19-key-essays-on-how-internet-is-changing-our-lives-Technology-Internet-Innovation.pdf Combe, Colin (2006) Introduction to e-Business Management and Strategy. Butterworth-Heinemann, Oxford, UK. https://www.sciencedirect.com/science/book/9780750667319 David L. Rogers (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing, NY.Osterwalder & Pigneur. Business Model Canvas.www.businessmodelgeneration.com Teaching Case – tesco.com [Case Study 3 from Combe, 2006]
Domestic fee $1,218.00
International Postgraduate fees
* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.
This course will not be offered if fewer than 10 people apply to enrol.
For further information see
Department of Accounting and Information Systems on the department and colleges page.