MBIS603-20T1 (C) Term One 2020

Digital Business and Technology

15 points

Details:
Start Date: Monday, 3 February 2020
End Date: Sunday, 26 April 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 14 February 2020
  • Without academic penalty (including no fee refund): Friday, 3 April 2020

Description

This course covers key concepts, principles and frameworks related to digital business strategy and implementation including Business-to-Consumer and Business-to-Business eCommerce and technology infrastructure needed to support these systems. This course explores ethical, legal, and societal issues relating to internet technology use by organisations.

This course covers key concepts, principles and frameworks related to digital business strategy and implementation including business models, digital innovation and technology platforms needed to support these systems. This course explores ethical, legal, and societal issues relating to internet technology use by organisations.  Student engagement is a major part of the delivery.  Engaged Learning is defined as interactive, high impact, application-based problem solving in which students proactively drive their learning, facilitated by faculty. It includes any/all of the following:

• Case exercises & discussions
• Simulation & role playing
• Group project
• Research & analysis

Learning Outcomes

  • Demonstrate an understanding of the unique features of digital business technologies and their business significance
  • Demonstrate an understanding of issues relating to the selection of the digital business models for an organisation
  • Demonstrate knowledge of the role of digital business technologies in B2C, B2B, social and mobile domains.
  • Identify and evaluate key issues related to implementation and infrastructure issues
  • Identify and evaluate key usability and human computer interaction principles to digital business design
  • Identify and evaluate key security threats in digital business environments.
  • Demonstrate an understanding of ethical, social and legal issues raised by digital business implementations

Prerequisites

Subject to approval of the Head of Department

Course Coordinator

Ravishankar Sharma

Ravi S. Sharma

Lectures every Thurs (except Waitangi Day) 1 – 4 pm

Office Hours: Fridays 2 – 5 pm (Meremere 407)

Assessment

1.   Class Participation  --  10%  --  [ongoing]

2. Precis in Pairs  --   10%  --  [3 presentations each week]

3. Group Project  --  30%  --  [last class]

4. Final Exam*  --  50%  --  [week 12]

*As per EDP Policies, a minimum of 45% is required to pass this course.

Textbooks / Resources

Reference Readings:

CHANGE by OpenMind
https://www.bbvaopenmind.com/wp-content/uploads/2014/01/BBVA-OpenMind-book-Change-19-key-essays-on-how-internet-is-changing-our-lives-Technology-Internet-Innovation.pdf

Combe, Colin (2006) Introduction to e-Business Management and Strategy.  Butterworth-Heinemann, Oxford, UK.
https://www.sciencedirect.com/science/book/9780750667319

David L. Rogers (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing, NY.

Osterwalder & Pigneur. Business Model Canvas.
www.businessmodelgeneration.com

Teaching Case – tesco.com [Case Study 3 from Combe, 2006]

Course links

LEARN

Indicative Fees

Domestic fee $1,218.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Department of Accounting and Information Systems .

All MBIS603 Occurrences

  • MBIS603-20T1 (C) Term One 2020
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