MBAZ671-23S2 (C) Semester Two 2023

Applied Marketing Project

30 points

Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023


The Applied Marketing Project is designed to provide applied research project based learning experiences within the Business Taught Masters programme. This course offers an overview of research process and select methods and their application in marketing. The course builds on the foundations of marketing (MBUS601) and deepens students' understanding of select research techniques. The course consists of in-class time and students' own research time. Students will be required to conduct, report on and present their own research as a professional practitioner would.


(1) MBUS601; and (2) MBAZ604

Timetable 2023

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 10:00 - 13:00 Rehua 620
17 Jul - 27 Aug
11 Sep - 22 Oct

Course Coordinator

Joerg Finsterwalder

Indicative Fees

Domestic fee $2,074.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Business Taught Masters Programmes on the departments and faculties page .

All MBAZ671 Occurrences

  • MBAZ671-23S2 (C) Semester Two 2023