MBAM603-20T1 (C) Term One 2020

Innovation Driven Customer Value

15 points

Start Date: Monday, 10 February 2020
End Date: Sunday, 3 May 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 21 February 2020
  • Without academic penalty (including no fee refund): Friday, 10 April 2020


Design Thinking is a people centric, collaborative, optimistic and experimental way of working to drive innovation and create customer value. It is a pragmatic approach that aims to nurture deep curiosity about an issue, unleash creativity in how to approach it, and ensure clarity when it comes to implementing solutions. In these sessions we introduce a process that can be used to approach problems with this new perspective. We work with a lot of new tools and techniques that will help teams collaborate in more creative ways. And we use these to address live business/organisational issues to show how this method can be practically applied.

Learning Outcomes

At the end of this course, students will be able to:

1. Describe and apply the principles that underpin a design approach to innovation: people centric, diverse collaboration, growth mindset and experimental.
2. Create desireable, feasible and viable customer value by:
  a) Nurturing deep curiosity about a problem by using discovering and understanding tools
  b) Unleashing creativity through the creating and testing phase with appropriate techniques
  c) Having clarity when it comes to resourcing and implementing innovative solutions
3. Critically reflect and report on the design thinking process as a means of creating customer value.


Subject to approval of the MBA Director.

Timetable 2020

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 17:00 - 20:00 Rehua 702 (11/2-10/3)
Online Delivery (21/4-28/4)
10 Feb - 15 Mar
20 Apr - 3 May

Timetable Note

9 x 2hr lecture sessions (5-7pm Tuesdays)
1 x 2 day workshop (17/18 Apr)

Course Coordinator

For further information see Master of Business Administration Programme on the departments and colleges page

Dr. Christian Walsh,
Office: Meremere 366
Phone: +64 3 369 4781


Christian Walsh, Carl Davidson (Research First), Richard Hamilton (CDHB)

Project workshop coaches: Dorenda Britten, John Hattrick-Smith


Students will complete the following, attend lectures and participate in class.

     Assessment                                                      Weighting                 Due date
1  : Critical Analysis (1500 words and 1m video)      30%                       10 Mar
2a: Team Project Presentation (10min+ 5 Q&A)       15%                       28 Apr
2b: Team Project Report (5000 word max)                30%                       5 May
3  : Reflective journal (15 entry minimum)                25%                      11 May

Textbooks / Resources

Required Readings
• Kelly T, Kelly D. Creative Confidence. William Collins 2014:

• Kolko J. 2015. Design Thinking Comes of Age, Harvard Business Review, Sept
• Liedtka J. 2015. Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction, Journal of Product Innovation Management;32(6):925–938
• Brown T. 2008. Design Thinking, Harvard Business Review, June
• Liedtka J, King A and Bennett K. 2013. Design Thinking in Action. Rotman Management, Fall
• Brown T, Wyatt J. 2010. Design Thinking for Social Innovation. Stanford Social Review.

Recommended books
• Chip & Dan Heath, (2010), Switch, How to change when change is hard. London: Random House
• Bowmast, N (2018), USERPALOOZA – A Field Researcher’s Guide,
• Brown, T. 2009. Change by design: How design thinking transforms organizations and inspires innovation. New York: Harper-Collins.
• Roger Martin, 2009, Opposable Mind, Winning Through Integrative Thinking, Harvard

Web resources
• Design Kit:
• Stanford dSchool:

Course links


Indicative Fees

Domestic fee $3,000.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Master of Business Administration Programme on the department and colleges page.

All MBAM603 Occurrences

  • MBAM603-20T1 (C) Term One 2020