Innovation by Design

15 points



Design Thinking is a people centric, collaborative, optimistic and experimental way of working to drive innovation and create customer value. It is a pragmatic approach that aims to nurture deep curiosity about an issue, unleash creativity in how to approach it, and ensure clarity when it comes to implementing solutions. In these sessions we introduce a process that can be used to approach problems with this new perspective. We work with a lot of new tools and techniques that will help teams collaborate in more creative ways. And we use these to address live business/organisational issues to show how this method can be practically applied.


Subject to approval of the MBA Director.