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This course covers all stages of empirical business research processes and methods, including conceptualisation, design and measurement, and collecting, analysing, interpreting and presenting data. The goal of the course is for you to acquire the abilities and understandings to design and critically assess business research as well as to design and carry out your own MBA project.
Business research is a key way that organisations reduce uncertainty and improve decision-making. This course establishes why the insights provided by research are so valuable, and outlines how to get the maximum value from your research. It does this by charting common approaches to research and mapping the steps in the research process. By the time you complete this course you will have the skills needed to design and critically consume business research as well as design and carry out the research component of your MBA project.
The primary aim of this course is to facilitate the acquisition of the knowledge and skills necessary for carrying out business research. Upon successful completion of this course, students will be able to:1. Outcome 1: Articulate and implement the steps of conceptualising, designing, and implementing business research using both qualitative and quantitative methods;2. Outcome 2: Evaluate the use of qualitative and quantitative methods for business research in a specific case; and3. Outcome 3: Be able to create an MBA Project Proposal that complies with instructions and requirements and provides a rationale for the research design and a plan for implementing it.
Subject to approval of the MBA Director
Students must attend one activity from each section.
Term 4, Tuesdays 5:00 – 8:00 pm, September 11 to Oct 30, 2018.Brian and Suzanne Service Camerata Room Level 3, UC Arts at The Arts Centre of Christchurch, 3 Hereford StreetLocation for class;NOTE WE ARE GOING TO BE LOCATED AT THE ARTS CENTRE FOR THE DURATION OF THIS COURSE, SEE LEARN PAGE FOR PICTURE OF LOCATIONUSE THE DOOR AT 3 HEREFORD ST.
This course is preparatory to and a requirement for MBAD680: The MBA Project. There are three pieces of assessment for this course that will measure achievement of the Learning Outcomes. These are:• An in-class test (open-book), worth 20% of your grade• A group presentation about a concept pertinent to business research (to be provided), worth 30% of your grade• A detailed research proposal in response to a brief provided, worth 50% of your grade.------------------------------------------------------------------------NOTE: UC General Course and Examination RegulationsAppeals and GrievancesSpecial Consideration Special Consideration Application
A range of other resources will be available on the MBAD679 Learn page.The following texts are reference only: Available from the libraries.• Tolich, M. and Davidson, C. (2011) Getting Started: An Introduction to Research Methods. Pearson Education New Zealand Limited• Cooper, D.R. and P. S. Schindler, (2011) Business Research Methods. 11th Edition. New York: McGraw HillYou will also find these two texts useful:• Myers, M.D. (2009) Qualitative Research in Business and Management. Sage• Tharenou, Phyllis, Ross Donohue and Brian Cooper (2007) Management Research Methods. Cambridge: Cambridge University Press
Domestic fee $1,567.00
International Postgraduate fees
* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.
This course will not be offered if fewer than 10 people apply to enrol.
For further information see
Executive Development Programme on the department and colleges page.