MBAD606-19M2 (C) MBA Two 2019

Marketing Principles

10 points
22 Apr 2019 - 16 Jun 2019

Description

The core of this course revolves around marketing planning and strategic decision making. It will delve deeper into key emerging topics of the marketing environment. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes. Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated "Dragons Den" format at the end of the course. Groups will include 3 or 4 students per group depending on final student numbers in the course.

The core of this course revolves around marketing planning and strategic decision making.  It will delve deeper into key emerging topics of the marketing environment.  Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.

Learning Outcomes

  • At the end of this course, students should have:

  •  An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations.

    Students should be able to do the following:

  •  Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;
  •  Write formal reports relevant to marketing decision making, and
  •  Work effectively within a team to present a marketing plan to a key commercial partner or client.

Pre-requisites

Subject to approval of the MBA Director

Timetable 2019

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 17:00 - 20:00 Rehua 702 22 Apr - 16 Jun

Course Coordinator

Ekant Veer

Assoc. Prof. Ekant Veer, ekant.veer@canterbury.ac.nz

Room L223, Business & Law Building

Assessment

Digital Marketing Audit Week - 20% - Sunday 2nd June

Marketing Plan (Group) - 40% - Sunday 30th June

Individual Reflection on Marketing Plan 20% - Sunday 30th June

Group Presentation on Case Study – Assigned Weekly


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NOTE: UC General Course and Examination Regulations

Appeals and Grievances

Special Consideration

Special Consideration Application

Textbooks

Required: Grewal, D., Levy, M., Mathews, S., Harrigan, P. and Bucic, T. Kopanidis, F. (2018), Marketing, 2nd Ed. Sydney: McGraw-Hill.

Course links

LEARN

Indicative Fees

Domestic fee $1,567.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Master of Business Administration Programme on the department and colleges page.