MBAD606-18M2 (C) MBA Two 2018

Marketing Principles

10 points

Details:
Start Date: Monday, 23 April 2018
End Date: Sunday, 17 June 2018
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 4 May 2018
  • Without academic penalty (including no fee refund): Friday, 1 June 2018

Description

The core of this course revolves around marketing planning and strategic decision making. It will delve deeper into key emerging topics of the marketing environment. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes. Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated "Dragons Den" format at the end of the course. Groups will include 3 or 4 students per group depending on final student numbers in the course.

The core of this course revolves around marketing planning and strategic decision making.  It will delve deeper into key emerging topics of the marketing environment.  Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.

Learning Outcomes

  • At the end of this course, students should have:

  •  An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations.

    Students should be able to do the following:

  •  Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;
  •  Write formal reports relevant to marketing decision making, and
  •  Work effectively within a team to present a marketing plan to a key commercial partner or client.

Pre-requisites

Subject to approval of the Head of Department.

Timetable Note

IMPORTANT: 2018 Start Day different to timetable due to Public Holiday (Anzac Day).
Start Day (first class) is Friday 27th April, in L526 from 5:00pm - 8:15pm.
Subsequent class days will run as usual as stated on the timetable (Wednesdays).

Course Coordinator

Ekant Veer

Assoc. Prof. Ekant Veer, ekant.veer@canterbury.ac.nz

Room L223, Business & Law Building

Assessment

Digital Marketing Audit Week - 20% - Wednesday 30th May

Marketing Plan (Group) - 40% - Sunday 24th June

Individual Reflection on Marketing Plan 20% - Sunday 24th June

Group Presentation on Case Study – Assigned Weekly

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NOTE: UC General Course and Examination Regulations

Appeals and Grievances

Special Consideration

Special Consideration Application

Textbooks / Resources

Required: Grewal, D., Levy, M., Mathews, S., Harrigan, P. and Bucic, T. Kopanidis, F. (2018), Marketing, 2nd Ed. Sydney: McGraw-Hill.

Course links

LEARN

Indicative Fees

Domestic fee $1,536.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Master of Business Administration Programme on the department and colleges page.

All MBAD606 Occurrences

  • MBAD606-18M2 (C) MBA Two 2018