Marketing in a Digital World

Marketing has long rested on its foundations of creating great products and communicating this to potential customers. The future of marketing and corporate/client interactions means marketing now permeates every aspect of both internal and external engagement and, as a result, there needs to be a deeper understanding of how value and engagement can be enhanced through a marketing lens. We explore how digital culture and tools can enhance engagement with stakeholders and improved internal processes, communication and product offerings. The course draws heavily on the role of that value generation, communication, and strategy play in achieving cut-through in an increasingly competitive digital environment.