ENMG606-18W (C) Whole Year 2018

Strategic Management

12 points
19 Feb 2018 - 18 Nov 2018

Description

Strategic Management, Systems Engineering, Commercialisation, Operations Management.

This course consists of 2 modules: Commercialisation of Technology and Strategy.

Commercialisation of Technology:
Students will learn how to assess an innovation or technology to determine its commercial potential and then develop an appropriate approach to investors to support the intended venture.

Strategy:
An introduction to the principles and processes for determining, planning and executing a business strategy that is aimed at gaining or maintaining a competitive advantage.

COMMERCIALISATION OF TECHNOLOGY

Session 1
General commercialisation principles. Opportunity assessment principles.

Session 2
Dealing with the technology and the idea. Need for the product, features and benefits. Positioning the product

Session 3
Marketing the product. Market analysis and validation. Segmentation and positioning. Revenue, profit and investment analysis. Competitor reactions and counters.

Session 4
Gaining a competitive advantage through differentiation and the team. The Bell-Mason Diagnostic. Communicating the idea.

Session 5
Market strategy evaluation, implementation and review
• future trend

STRATEGY

Session 1
Definition of Strategic Management. Understanding core competencies. Establishing Objectives. Consolidating strategy into a model of the organisation.

Session 2
The strategic planning process. The role of change – case study. Moving from objectives to analysis to determining strategic options. Choosing an option. The role of innovation in strategy.

Session 3
Implementing strategy by way of organisational change. Projectising strategy actions.

Session 4
Case study – strategy formulation and implementation in an engineering organisation.

Learning Outcomes

Knowledge
This course develops specialised operational and technical knowledge in the area of  technology opportunity assessment and commercialisation. It also develops specialised operational knowledge of the preparation of strategic plans.  It is a foundation course for the follow on Professional Project.  Students will demonstrate broad understanding and integrating of the knowledge via group discussion and individual assignments that are based on information extracted from actual technology opportunities. Specific knowledge is also demonstrated in the skills and application assessment items.

Skills
Students’ observational and analytical skills in the area will be developed through class discussions and case studies and will be assessed through assignments for largely unfamiliar style problems.  Students will also demonstrate skill to analyse and generate solutions to complex and sometimes unpredictable problems through individual assignments.

Opportunity assessment, analysis and presentation skills will be developed and demonstrated by way of a real case study based on an unfamiliar problem that will eventually be pitched to an industry panel (“Dragon’s Den”).

Application
This course serves as a capstone that integrates the knowledge gained from all of the other MEM courses, namely Accounting, Finance, Law, Engineering Management and Marketing.

Students will participate in a series of in-class discussions to apply their knowledge and analytical skills to eventually be able to assess and interpret market and IT situations in a real-world situation.  The number of formal in-class sessions are insufficient so students must manage their time and work with others to both validate and transfer knowledge.

The group assignment requires analysing a real technology to ascertain its commercial potential  The results must be communicated by way of a public presentation and also in a professional report.

Pre-requisites

Subject to approval of the Programme Director.

Course Coordinator

For further information see Masters in Engineering Management Head of Department

Indicative Fees

Domestic fee $847.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Masters in Engineering Management.

All ENMG606 Occurrences

  • ENMG606-18W (C) Whole Year 2018