CULT201-18S2 (C) Semester Two 2018

Media Audiences

15 points
16 Jul 2018 - 18 Nov 2018

Description

How does our media consumption shape our opinions, actions, identities and lives? How do audiences influence the production and circulation of media? How do we create our own media presence online, and act as an audience for each other? This course will examine the relationship between audiences and media. We will discuss theory and research that represents audiences as passive consumers of media products, active decoders of media texts, producers of our own representations online, and participants in interactive media production. The course will look at a broad range of media forms (such as television, radio, film, the Internet, social networking, home theatre, cell phones and videogames), and content (including violence, music, reality television, soap operas, news, Facebook, Twitter, and blogs). "Media Audiences" will encourage you to reflect on your own relationship with media, and to consider the broader contexts that shape your listening, viewing, reading, and interaction. We will also be intertwining the theory of audiences with a ‘live' research exercise which will guide you through the necessary steps to conducting your own research.

How does our media consumption shape our opinions, actions, identities and lives? How do audiences influence the production and circulation of media? How do we create our own media presence online, and act as an audience for each other? This course will examine the relationship between audiences and media. We will discuss theory and research that represents audiences as passive consumers of media products, active decoders of media texts, producers of our own representations online, and participants in interactive media production. The course will look at a broad range of media forms (such as television, radio, film, the Internet, social networking, home theatre, cell phones and videogames), and content (including violence, music, reality television, soap operas, news, Facebook, Twitter, and blogs). “Media Audiences” will encourage you to reflect on your own relationship with media, and to consider the broader contexts that shape your listening, viewing, reading, and interaction.

We will also be intertwining the theory of audiences with a ‘live' research exercise which will guide you through the necessary steps to conducting your own research.

Learning Outcomes

By the end of the course, you should be able to:
- understand how audience studies and research fits into the field of media & communication studies.
- describe a range of theories of the audience
- apply these theories to contemporary media issues and debates
- use audience research to discuss the relationship of media and culture
- reflect critically on your own media use
- use audience research methodologies to design and conduct your own research.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Pre-requisites

COMS101 or COMS102. Students without this prerequisite but with at least a B average in 60 points in relevant courses may enter the course with the approval of the Programme Coordinator.

Restrictions

Equivalent Courses

Timetable 2018

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 10:00 - 12:00 F3 Lecture Theatre 16 Jul - 26 Aug
10 Sep - 21 Oct
Tutorial A
Activity Day Time Location Weeks
01 Wednesday 09:00 - 10:00 Jack Erskine 441 23 Jul - 29 Jul
6 Aug - 12 Aug
20 Aug - 26 Aug
17 Sep - 23 Sep
1 Oct - 7 Oct
15 Oct - 21 Oct
02 Thursday 15:00 - 16:00 Geography 602 23 Jul - 29 Jul
6 Aug - 12 Aug
20 Aug - 26 Aug
17 Sep - 23 Sep
1 Oct - 7 Oct
15 Oct - 21 Oct
03 Thursday 14:00 - 15:00 Geography 602 23 Jul - 29 Jul
6 Aug - 12 Aug
20 Aug - 26 Aug
17 Sep - 23 Sep
1 Oct - 7 Oct
15 Oct - 21 Oct

Timetable Note

Note that tutorials will be held alternate weeks

Course Coordinator

Zita Joyce

Assessment

Assessment Due Date Percentage  Description
Tutorial attendance 5%
Literature review 20 Aug 2018 20% 1500 words
Collaborative research report 15 Oct 2018 35% 3000-3500 words
Responses to Danah Boyd's Book 20% Due throughout course, 4x500 word reflections on chapters of Danah Boyd's book, 'It's Complicated: The Social lives of Networked Teens'
Exam 20% University scheduled exam

Textbooks

There will be a compulsory reading set for each week of this course, and it is expected that you will read it before the lecture. The Learn page also contains extra material for each week, which will be referred to in the lectures, and should be useful for your own research and exam questions.

The course readings will be available as PDFs on Learn.

Indicative Fees

Domestic fee $746.00

International fee $3,038.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Humanities and Creative Arts.

All CULT201 Occurrences

  • CULT201-18S2 (C) Semester Two 2018