COMS421-21S1 (D) Semester One 2021 (Distance)

Strategic Communication Theory and Application

30 points

Start Date: Monday, 22 February 2021
End Date: Sunday, 27 June 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 7 March 2021
  • Without academic penalty (including no fee refund): Friday, 14 May 2021


This course will talk about theories and research about different aspects in the process of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed.


Subject to approval of the Head of Department.

Course Coordinator

For further information see Language, Social and Political Sciences Head of Department

Indicative Fees

Domestic fee $1,905.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS421 Occurrences

  • COMS421-21S1 (C) Semester One 2021
  • COMS421-21S1 (D) Semester One 2021 (Distance)