COMS421-21S1 (D) Semester One 2021 (Distance)

Strategic Communication Theory and Application

30 points

Details:
Start Date: Monday, 22 February 2021
End Date: Sunday, 27 June 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 7 March 2021
  • Without academic penalty (including no fee refund): Friday, 14 May 2021

Description

This course will talk about theories and research about different aspects in the process of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed.

Pre-requisites

Subject to approval of the Head of Department.

Course Coordinator

For further information see Language, Social and Political Sciences Head of Department

Indicative Fees

Domestic fee $1,905.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS421 Occurrences

  • COMS421-21S1 (C) Semester One 2021
  • COMS421-21S1 (D) Semester One 2021 (Distance)