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Special Topic: Planning Media Advocacy Campaigns
This is an introductory course in strategic media campaigns for undergraduate students interested in learning how to plan advocacy campaigns. The course will start with a broad introduction of what strategic campaigns are, their purposes and effects, and their importance in society. After that, a significant portion of the course will be about the strategies of developing a strategic media campaign plan. Such plans can be related to social policies, public health and safety, human rights, etc., and can be delivered through different communication channels including traditional media and social media.
Learning outcomes:- Understand the role and effects of strategic campaigns in society, regarding aspects including social policies, public health and safety, human rights, etc.- Identify different types of strategic campaign messages, and select the most appropriate type(s) under a certain situation- Acquire skills to conduct scientific formative and evaluative research to obtain useful information for a strategic media campaign plan- Understand various campaign theories, and demonstrate the use of theoretical principles and models in setting up a campaign plan- Acquire professional skills to develop and write a strategic media campaign plan- Develop skills to apply suitable planning strategies regarding specific campaign purposes- Develop a critical mind towards your own/others’ strategic campaign plans- Develop the ability to organize and neatly present your own ideas and thoughts about proposing a campaign plan- Apply what you have learnt in situations related to your future career.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
Globally aware
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
15 points at the 100 level in COMS. Students without this prerequisite, but with at least a B average in 60 points of relevant courses, may enter the course with the approval of the Head of Department or the Undergraduate Coordinator for COMS.
Elizabeth Macpherson
All required readings are posted on Learn. You are expected to read the materials as part of the learning experience of this course.
Domestic fee $746.00
International fee $3,038.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
This course will not be offered if fewer than 20 people apply to enrol.
For further information see Language, Social and Political Sciences .