COMS207-19S2 (C) Semester Two 2019

Social Media and Public Life

15 points
15 Jul 2019 - 10 Nov 2019

Description

This course contains practical work in the community and groupwork. The course prepares students to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use it. Topics include networks, convergence culture, privacy and new forms of public life. In the second half of the course students apply these ideas in small-group projects for a community organisation or company.

This course prepares you to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use them. Topics will include networks, community, privacy and new forms of public life. In the second half of the course you will apply these ideas in a community or workplace environment. This course involves community/work-integrated learning.

Learning Outcomes

By the end of the course you should be able to

- describe trends and practices in public social media communication
- understand and apply key concepts of digital media studies
- discuss arguments around the impact of digital media on public organisations
- combine theory and practical work
- apply academic arguments through analysis of media texts
- develop writing, group work, oral presentation and discovery learning skills

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Engaged with the community

Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

Globally aware

Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Pre-requisites

15 points at the 100 level in COMS. Students without this prerequisite, but with at least a B average in 60 points of relevant courses, may enter the course with the approval of the Head of Department or the Undergraduate Coordinator for COMS.

Restrictions

COMS222 (2008-2012), DIGI207

Equivalent Courses

Timetable 2019

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 16:00 Jack Erskine 031 Lecture Theatre 15 Jul - 11 Aug
19 Aug - 25 Aug
Lecture B
Activity Day Time Location Weeks
01 Monday 11:00 - 12:00 Ernest Rutherford 465 15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator

Donald Matheson

Assessment

Assessment Due Date Percentage  Description
Essay 09 Aug 2019 25%
Presentation 10% Due Monday 19 or Wednesday 21 August in class
Participation in the workplace 40% Calculated at end of course on basis of tutor's notes, peer comments, partner organisation's evaluation, final presentation
Final output/reflection 18 Oct 2019 25%


Detailed information about assessments can be found on Learn.

Textbooks / Resources

Required Texts

Humphreys, Ashlee; Social media :enduring principles; Oxford University Press, 2016.

Other readings are provided via Learn.

Indicative Fees

Domestic fee $761.00

International fee $3,188.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Language, Social and Political Sciences.

All COMS207 Occurrences

  • COMS207-19S2 (C) Semester Two 2019