COMS104-23S2 (C) Semester Two 2023

Introduction to Strategic Communication

15 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages. This course has on-campus and distance options, and requires active participation.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Timetable 2023

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 10:00 - 11:00 C3 Lecture Theatre
17 Jul - 27 Aug
11 Sep - 22 Oct
Lecture B
Activity Day Time Location Weeks
01 Thursday 14:00 - 15:00 C2 Lecture Theatre
17 Jul - 27 Aug
11 Sep - 22 Oct
Tutorial A
Activity Day Time Location Weeks
01 Friday 09:00 - 10:00 Rehua 427 Technology Workshop
17 Jul - 27 Aug
11 Sep - 22 Oct
02 Friday 10:00 - 11:00 Ernest Rutherford 225
17 Jul - 27 Aug
11 Sep - 22 Oct
03 Thursday 16:00 - 17:00 John Britten 117
17 Jul - 27 Aug
11 Sep - 22 Oct
04 Friday 12:00 - 13:00 Jack Erskine 121
17 Jul - 27 Aug
11 Sep - 22 Oct
05 Friday 15:00 - 16:00 Jack Erskine 315
17 Jul - 27 Aug
11 Sep - 22 Oct
06 Friday 11:00 - 12:00 Jack Erskine 244
17 Jul - 27 Aug
11 Sep - 22 Oct

Course Coordinator

Vail Fletcher

Assessment

Assessment Due Date Percentage  Description
Library Exercise 5% Submit on Learn
Participation in tutorials 7% To receive full credit for this assessment, attend 7 tutorials and take part in the tutorial exercises.
Professional strategic writing assignments 28% First 7 assignments throughout the semester worth 4% each, no longer than 400 words.
Campaign Analysis 30% Word limit: 1500.
Final test 30% The in-class test will consist of matching, multiple choice questions, and a short essay.

Indicative Fees

Domestic fee $821.00

International fee $3,750.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS104 Occurrences

  • COMS104-23S2 (C) Semester Two 2023
  • COMS104-23S2 (D) Semester Two 2023 (Distance)